Investment Rating - The report assigns an "Increase" rating for the industry, indicating a potential growth exceeding 15% relative to the CSI 300 index [14]. Core Insights - Rokid Glasses, launched on September 1, 2025, integrates voice, photography, and display capabilities, making it a rare full-function AI smart glasses in the market [4][6]. - The product features advanced voice control, real-time translation, and navigation prompts, along with a camera for recognition and recording, enhancing user experience [6]. - The glasses achieved impressive pre-sale results, with over 40,000 units sold within five days, indicating strong consumer demand for display-enabled smart glasses [8]. Summary by Sections 1. Overview of Rokid Glasses - Rokid Glasses were officially available for pre-sale on September 1, 2025, priced at 3,299 CNY, with a charging case costing 399 CNY and an overseas price of 599 USD [5]. 2. Core Functions of Rokid Glasses - The glasses combine voice, photography, and display functions in a lightweight design under 50 grams, distinguishing them from competitors that offer limited functionalities [6]. - They support dual-way real-time translation and can sync with mobile screens, addressing cross-language communication barriers [6]. 3. Technical Specifications of Rokid Glasses - The glasses weigh approximately 49 grams and utilize a single optical machine with dual display technology, achieving a maximum brightness of 1500 nits for outdoor visibility [7]. - They are powered by the Qualcomm AR1 chip and NXP RT600 dual-chip architecture, balancing high performance with low power consumption [7]. 4. Future Outlook - The rapid sales growth of Rokid Glasses suggests significant market potential for waveguide AR glasses, with sales nearly doubling the total shipments of similar products in the first half of the year [8]. - However, challenges remain, including high BOM costs related to MicroLED and waveguide technologies, which can account for up to 50% of the total cost [8].