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AI造假正在“污染”电商
3 6 Ke· 2025-11-21 03:05
双11热潮刚刚过去,近日,"AI假图仅退款"相关话题冲上微博热搜,多位电商卖家反映遭遇利用AI伪造商品瑕疵以骗取"仅退款"的情况。 "最近一年里,我们几乎每周甚至每天,都会遇到使用AI假图要求售后的订单。"一位电器商家的电商运营负责人孟凡告诉智通财经。随着人工智能技术的 发展及普及,AI造假在电商领域表现得越发猖獗。 AI造假门槛足够低,只要拍一张商品图片,输入简单的口令,AI就能帮用户生成一张具体的瑕疵图。金属可以生锈,水果可以发霉,衣服可以脱线,部 分生成图片能明显看出AI生成痕迹,但也有部分图片仿真度极高,仅靠肉眼辨别,已经能达到"以假乱真"的程度。 "电动牙刷的刷毛用过一次就炸毛,或者机身某个部位生锈等严重瑕疵,这类几乎是不符合逻辑的问题,都会碰到用户找来要求售后。"孟凡表示。 电商商家遭遇的AI造假图。受访者供图 类似的案例五花八门,甚至已经不是偶发现象。智通财经从微博、小红书等社交媒体上看到,包括服装、鞋包、美妆、电器、食品、生鲜果蔬在内,几乎 所有的电商类目均受到波及,其中单价金额较小的商品更是受影响的重灾区。 面对此类骗局,商家普遍举证难、成本高、处理被动。比如商家对照片的真实性存疑,要求买家 ...
SureMark Digital CEO Scott Stornetta on efforts to fight AI deepfakes and identity fraud
CNBC Television· 2025-08-15 11:21
Deepfake Concerns & Solutions - Deepfakes are a growing concern for individuals, politicians, and institutions, highlighting the need for solutions [1] - Seeing and hearing can no longer be fully trusted due to advancements in AI and deepfake technology [3] - Shawmut Digital applies blockchain principles to identity to protect users from AI fraud [1] - The company's solution involves a challenge-response mechanism to verify the identity of the caller [4][5] Blockchain & Cryptocurrency - Blockchain technology can be used for both good and ill [12] - Blockchain lays a secure foundation for stablecoins [12] - The integrity of the record is the core value of blockchain [12] - The company does not comment on personal cryptocurrency holdings [14] Target Audience & Applications - The solution appeals to public officials, enterprises, and individuals, offering different levels of protection [7] - VC firms, family offices, multifamily offices, and high-end money managers are key clients [8] - The solution addresses the "grandma scam" and potential fraud in electronic money transfers [7][10]