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中原证券:动画影片整体票房中重要性越发清晰 国产动画影片影响力提升
智通财经网· 2025-12-26 03:39
Core Insights - The domestic animation film industry in China has evolved from a niche market to a significant contributor to the overall film market, driven by diverse content targeting various age groups and innovative adaptations of traditional Chinese myths and literature [1][3] - AI technology is increasingly integrated into the entire animation film production process, enhancing efficiency, reducing costs, and fostering creativity, which accelerates production and improves quality [1] - By 2025, animation films are projected to account for nearly 50% of total box office revenue in China, with total box office exceeding 25 billion yuan [1] Box Office Performance - Major animated films such as "Nezha 2" and "Zootopia 2" are key drivers of box office growth in 2025, with "Nezha 2" grossing 15.446 billion yuan and ranking first in domestic box office [2] - From 2016 to 2025, the total box office of animated films reached 78.2 billion yuan, representing over 16.5% of the total box office during this period, highlighting the increasing importance of animated films in the overall market [2] Quality and Influence of Domestic Animation - The influence of domestic animated films has significantly increased, with their box office share rising to 67.59% from 2019 to 2025, compared to 32.28% from 2013 to 2019 [3] - In 2025, driven by "Nezha 2," the box office share of domestic animated films exceeded 77%, indicating a strong upward trend [3] - The quality of domestic animated films has also improved, with high ratings on platforms like Douban, where "Nezha: The Devil's Child" scored 8.4, "The King's Avatar: For the Glory" scored 8.7, and "Zootopia 2" scored 8.5, ranking among the top Chinese films of 2025 [3]