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种星动画陈添柱:动画出海市场的《黑神话:悟空》可以来自大湾区
陈添柱在现场介绍了种星动画正在推进的原创科幻动画《地外旅人》。该作品采用国内领先的三渲二技 术进行渲染制作,计划于2027年内完成并登陆国际主流串流平台。目前,《地外旅人》的3分钟预告片 在国内外平台已累计获得超过200万次播放。 种星动画工作室自2014年在广州组建团队并启动原创动画制作,于2024年迁至澳门。陈添柱表示,相较 于国内其他动画公司,种星动画的核心优势在于更精通美式动画的制作流程与风格。过去,团队曾以小 型规模成功打造出一部5集、总时长75分钟的原创美漫风格系列作品,在英语市场建立起一定的知名 度。 值得一提的是,种星动画在过去两年中多次婉拒了来自国内视频平台及动画企业的投资邀请,旨在保持 创作自主性与全球视野。陈添柱相信,"基于美式风格与科幻题材的设定,《地外旅人》具备成为中国 下一个出海'爆款'的潜力。" 陈添柱表示,打造具有全球影响力的文化作品,其实只需高科技行业1%的预算。他以2025年《哪吒2》 为例,该片不仅引爆中国及全球动画电影市场,票房突破150亿元人民币,更登顶全球动画电影票房冠 军。据预测,到2030年,全球动画市场规模预计将达到约6600亿美元,年化复合增长率为7%,显示 ...
「长镜头」3天5亿元票房!《疯狂动物城2》拉动年轻观众回归,影院发力IP衍生消费
Hua Xia Shi Bao· 2025-11-28 03:13
(于玉金 摄影) 本报(chinatimes.net.cn)记者于玉金 北京报道 千呼万唤始出来,火爆全球的现象级IP《疯狂动物城2》已于11月26日上映,截至11月28日9时,该电影 票房已达5.08亿元。与此同时,机构预测《疯狂动物城2》内地最终总票房为24.68亿元。 本报记者在线下走访时了解到,为了让更多观众有更好的观影体验,在影院门口设置拍照打卡点成为诸 多影院的标配,还有影院设置陪伴厅,会为观众提供朱迪、尼克的玩偶陪伴观影。 目前,2025年电影票房已达466亿元,《疯狂动物城2》的上映正推动电影市场向500亿元大关迈进。然 而从整体表现看,今年电影市场除《哪吒2》票房一骑绝尘外,仅有《唐探1900》与《南京照相馆》两 部影片突破20亿元,整体表现不尽如人意。这一压力已传递到作为市场末梢的影院。因此,在《疯狂动 物城2》这类热门影片上映时,影院也更为积极地探索多种增收方式。 《疯狂动物城2》热映 "拥有一切续集电影必玩公式,没做到超越首集,但做到了持平首集,首集的主题是打破刻板印象,续 集便是在扩充世界观中,打破孤立在外的爬虫类的刻板印象,同时也在阴谋论中追本溯源,介绍动物城 真正的起源。"在观看 ...
文化投资正当时 文化粤军逐浪高
从去年《黑神话:悟空》的横空出世,到今年《哪吒2》缔造的电影票房神话,透过两大现象级文化IP 的爆火,不难得出一个结论:文化产业正在以前所未有的势头,成为未来最大的确定性赛道。尤其是当 东方美学邂逅现代科技,传统文化融入新兴产业,奇妙的"化学反应"开始引发惊人的"乘数效应"。 事实上,"文化+科技"已经成为资本市场关注的焦点。凭借AI与成本优势,短剧、游戏、潮玩已率先打 开东南亚、中东等市场,验证了"文化+科技"的巨大潜能。 "十五五"规划建议明确提出,"激发全民族文化创新创造活力,繁荣发展社会主义文化"。文化大省广 东,正通过积极推动"文化—科技—金融"深度融合,促进文化产业高质量发展,以新需求引领新供给, 以新供给创造新需求。 当前,广东正进一步"给政策"和"搭平台",加速培育文化新质生产力。11月26日—28日,2025粤港澳大 湾区文化产业投资大会(广东·广州)(简称"大湾区文投会")在广州黄埔国际会议中心举办。大会共 吸引超过300个优质文化产业项目及100余位头部投资人现场参会对接。 投资文化新赛道正当时 2021年,一部《雄狮少年》横空出世,以独特的现实主义观照,结合岭南地域色彩鲜明的文化元素, ...
广东释放“文化+”乘数效应:开辟投资新赛道,激活消费新场景
事实上,"文化+科技"已经成为资本市场关注的焦点。凭借AI与成本优势,短剧、游戏、潮玩已率先打 开东南亚、中东等市场,验证了"文化+科技"的巨大潜能。 "十五五"规划建议明确提出,"激发全民族文化创新创造活力,繁荣发展社会主义文化"。文化大省广 东,正通过积极推动"文化-科技-金融"深度融合,促进文化产业高质量发展,以新需求引领新供给,以 新供给创造新需求。 当前,广东正进一步"给政策"和"搭平台",加速培育文化新质生产力。11月26日—28日,2025粤港澳大 湾区文化产业投资大会(广东·广州)(简称"大湾区文投会")在广州黄埔国际会议中心举办。大会共 吸引超过300个优质文化产业项目及100余位头部投资人现场参会对接。 南方财经记者李振 广州报道 从去年《黑神话:悟空》的横空出世,到今年《哪吒2》缔造的电影票房神话,透过两大现象级文化IP 的爆火,不难得出一个结论:文化产业正在以前所未有的势头,成为未来最大的确定性赛道。尤其是当 东方美学邂逅现代科技,传统文化融入新兴产业,奇妙的"化学反应"开始引发惊人的"乘数效应"。 投资文化新赛道正当时 2021年,一部《雄狮少年》横空出世,以独特的现实主义观照,结合 ...
千亿谷子市场破局,还得靠动画电影?
3 6 Ke· 2025-11-20 12:26
Core Insights - The animation film industry in China is experiencing a resurgence, shifting focus from creating standalone works to developing intellectual properties (IPs) that can generate multiple revenue streams [2][3][22] Industry Trends - Domestic animation films have a clear advantage in the IP sector due to their broad audience appeal and reduced risks associated with geopolitical tensions, particularly with Japan [3] - Despite a generally sluggish film market, animation has shown strong performance, with titles like "Nezha: Birth of the Demon Child" and "Boonie Bears" achieving significant box office success [3][6] Company Strategies - Companies like Light Chaser Animation have pivoted towards IP management, with successful franchises like "Nezha" leading to extensive merchandise development, covering over 30 categories and 500 products, with potential total sales reaching hundreds of billions [5] - Shanghai Film has also capitalized on IPs, with "Wandering Earth" contributing to a 101.6% year-on-year revenue increase in Q3, amounting to 3.61 billion yuan [6] - Wanda Film, leveraging its strong distribution channels, has expanded into gaming and merchandise, creating over 60 types of products related to "White Snake: The Legend" [11] Future Developments - Light Chaser is advancing multiple projects, including sequels and new IPs, while also exploring merchandise opportunities in various sectors, including gaming and theme parks [7] - Shanghai Film is actively developing its own products and collaborating with over 40 brands, with expectations for derivative sales to exceed 2.5 billion yuan by year-end [9] - Companies like Maoyan Entertainment are entering the animation space with new brands and IP collaborations, indicating a growing trend in the industry [19][20] Market Dynamics - The industry is witnessing a shift towards non-box office revenue, with companies aiming to replicate the successful revenue models seen in Hollywood, where box office and non-box office income are more balanced [22] - The current wave of IP and derivative product development reflects a strategic response to market trends, with companies diversifying their offerings beyond traditional film revenue streams [22]
马来人也爱兰州拉面、《哪吒2》,马来西亚高校校长解读文化密码
南方财经 21世纪经济报道记者 赖镇桃 兰州牛肉面在马来西亚火到什么程度?大街小巷,每隔几百米就能看到一家兰州拉面馆;一到饭点,兰 州拉面店里经常坐满了马来人,他们只为那一口:"一清、二白、三红、四绿、五黄"。 当兰州拉面换上马来语的招牌、菜单,开遍马来西亚,多少让人惊觉陌生又惊讶。但马来西亚新纪元大 学学院校长莫顺宗近日在华南师范大学举行的"东南亚论坛"上,向21世纪经济报道记者解读兰州拉面在 当地"破圈"的文化密码:兰州拉面和盛行多年的本地茶饮"拉茶"马来语名字相似。 在莫顺宗看来,兰州拉面、电影《哪吒2》能成功打入当地市场,很大程度上是因为这些美食、影视产 品具有文化互鉴性,用"共同讲述"的叙事赢得了当地人认同。莫顺宗还提出,可以打造中国-东南亚文 教创新走廊,用长期性的合作机制深化文化交流与相互理解。 ...
《鬼灭之刃》给努力“去登味”的国产片上了一课
3 6 Ke· 2025-11-18 03:36
在情怀与套路被不断消耗殆尽,整个电影行业在颓气、焦虑和"捉襟见肘"的无奈中艰难前行时,又是一部动画打破了这种沉闷。 预售票房1.8亿刷新中国影史进口动画纪录;零点场票房1884万元,拿下进口动画第二高午夜场纪录;首日票房破亿带动市场时隔36天重返亿元大盘。 《鬼灭之刃:无限城篇 第一章 猗窝座再袭》(下文简称《无限城篇》)用实打实的成绩证明,好作品可以排除市场整体低迷、高度依赖档期、进口片退 烧等各种不利因素,跨越年龄和文化界限,赢得更广泛的观众。 类似《哪吒2》的感觉,许多看完《无限城篇》观众纷纷被点燃了,感叹原来人可以这样全力以赴活着,它让普通人相信,纵使身俱灭,亦要斩断悲伤的 连锁。 然而,伴随着热度与口碑的发酵,围绕剧情节奏、真实的票房数据以及日漫电影本身问题的争议声浪渐起。而这些争议恰恰是一部好作品的标配,票房之 争、话题之争、观众们被触动和被冒犯的情节,几乎是所有爆款避不开也逃不了的漩涡。抛开各种是是非非,这部影片在故事、内核和技术层面展现出的 态度、真诚、野心、孤注一掷造出奇景的魄力,却正是当下迷茫的中国电影最需要的态度和精神。 "六边形战士"是怎样炼成的? 作为近年最火的日本漫画,在《无限城篇 ...
用中华文化“圈粉”世界 中国动画电影加速“出海”
Yang Shi Wang· 2025-11-14 01:59
Group 1 - The Chinese animated film "The King's Avatar: For the Glory" has achieved significant box office success in Japan, surpassing 100 million yen in its opening weekend [1][5] - The animation industry has become a key driver of growth in China's film sector, with "Nezha: Birth of the Demon Child" topping the global animated film box office charts during the Spring Festival [1][5] - At the 2025 Tokyo International Film Festival, Chinese animated films received notable attention, with several titles being highlighted, including "The Wandering Earth" and "Liao Zhai: Lan Ruo Temple" [3] Group 2 - Chinese animated films have gained both critical acclaim and box office success in overseas markets, with "Nezha: Birth of the Demon Child" ranking among the top five globally in terms of total box office revenue [5] - The development of IP-related merchandise has expanded the global reach of Chinese animated films, transitioning from cultural output to value realization [6][9] - The sales of merchandise related to Chinese animation have shown rapid growth in overseas markets, indicating a shift towards a more diversified global monetization model [9]
专访冯远征 | 大戏看北京,看的是文化的守正创新
Core Insights - The article emphasizes the balance between tradition and innovation in Beijing's cultural scene, particularly in the performing arts, highlighting the importance of maintaining cultural identity while adapting to contemporary contexts [1][2]. Group 1: Cultural Innovation - Beijing hosts over 150 performances daily, attracting more than 12.8 million audience members last year, marking a historical high [1]. - The Beijing People's Art Theatre (Beijing Renyi) is focusing on innovative expressions of traditional Beijing culture, as seen in the adaptation of "Zhenghong Qixiang" where traditional settings were modernized [2]. - The integration of AI characters in contemporary plays like "Yiri Dingliu" reflects the evolving nature of Beijing's cultural expressions, appealing to younger audiences [3]. Group 2: Cultural Heritage and Education - The revival of classic works, such as "Camel Xiangzi," involved younger actors learning traditional performance styles, ensuring the transmission of cultural heritage [3]. - The need for a robust training system for new talent is emphasized, as the Beijing People's Art Theatre faces a generational transition with many veteran actors retiring [6]. - The importance of creating a conducive environment for artistic creation is highlighted, suggesting that policies should support long-term artistic development [6]. Group 3: Internationalization of Beijing Culture - The international success of Beijing's theatrical productions, such as "Zhang Juzheng" in Russia, demonstrates the global appeal of Chinese stories when presented with an emphasis on Eastern aesthetics [7][8]. - The article suggests that Beijing should not only export its own works but also invite international classics to perform, fostering a cultural exchange that enhances its status as a "performing arts capital" [8].
东西问丨乔西·塞利格:中国动漫影视如何更好“走出去”?
Zhong Guo Xin Wen Wang· 2025-11-12 11:12
Core Viewpoint - The interview with Josh Selig highlights the growing success of Chinese animation and film IPs in international markets, while also addressing the challenges and strategies for better global outreach [1][3]. Group 1: Success Stories and Strategies - Successful collaborations like "Super Wings" and "Little Duck" were achieved through a joint production approach, ensuring cultural synchronization between Chinese and American teams [3][4]. - The importance of early international engagement in project development is emphasized, as it reduces financial risks and enhances the likelihood of global success [4][9]. - The creation of relatable characters is crucial for building emotional connections with audiences, which can lead to expanded merchandise and media opportunities [8][9]. Group 2: Challenges and Recommendations - A significant challenge for Chinese companies is the tendency to prioritize domestic markets before considering international opportunities, which often leads to limited success abroad [4][9]. - To maintain competitiveness, it is recommended that Chinese creators collaborate with international partners from the early stages of development, ensuring that content is appealing to global audiences [9]. - The role of technology in content creation is acknowledged, but the belief remains that human creativity is essential for successful projects [6][9].