Core Insights - Chipotle is launching a promotional campaign during the Super Bowl, offering up to $1 million in free entrée codes instead of airing a traditional commercial, highlighting its commitment to real ingredients without artificial additives [1] - The campaign includes the introduction of three Game Day Nacho Hacks, available exclusively on the Chipotle app and website from February 5 to February 8, 2026 [1] - Chipotle's marketing strategy aims to differentiate itself from competitors using AI-generated ads by emphasizing its real food offerings [1] Promotional Campaign - The promotional event will feature a 30-second Instagram Reels video titled "The Chipotle Realest 30," where the first 100,000 fans to text a code will receive a free entrée [1] - The free entrée codes are valid for any regularly priced entrée until February 12, 2026, and are limited to the U.S. market [1] - This initiative is designed to engage fans during one of the highest food consumption days in the U.S. [1] Game Day Nacho Hacks - The Game Day Nacho Hacks consist of customizable nacho kits that can be prepared in as little as 10 minutes, designed for sharing among groups of three to four [1] - Options include variations with Adobo Chicken, steak, or a vegetarian option, each featuring large sides of salsa, guacamole, Queso Blanco, and tortilla chips [1] - This marks the first time nachos are being added to Chipotle's digital menu, catering to fan requests and enhancing the game-day experience [1] Return of Chicken al Pastor - Chipotle will reintroduce its popular Chicken al Pastor on February 10, 2026, following the Super Bowl, available exclusively to Chipotle Rewards members a day earlier [2] - The Chicken al Pastor features bold flavors and is part of Chipotle's strategy to keep its menu innovative and responsive to customer preferences [2]

Core Viewpoint - Meta is facing criticism for allowing fraudulent businesses to proliferate on its platforms, with numerous victims reporting being trapped by AI-generated advertisements from fake stores [1][3]. Group 1: Fraudulent Activities - Victims have reported being misled by ads on Facebook and Instagram, leading to significant consumer complaints [3]. - A specific scam involved foreign companies impersonating UK family businesses, resulting in over 60 individuals seeking help from BBC [1][3]. - Meta has removed content from six businesses flagged by BBC, which falsely claimed to operate in England while shipping cheap products from Asia [3]. Group 2: Consumer Experiences - Consumers, such as Claire Brown, have expressed anger after purchasing items they believed were from reputable UK brands, only to receive low-quality products [3][4]. - Brown purchased two dresses for £73 (approximately 684.1 RMB) after seeing repeated ads, but found the quality to be subpar [3]. - Many consumers feel unprotected and frustrated, as these fraudulent sites are easily shared among friends [4].