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Meta被指AI生成广告泛滥,多名英国消费者称买到“假英国品牌”
Sou Hu Cai Jing· 2025-11-29 07:47
Core Viewpoint - Meta is facing criticism for allowing fraudulent businesses to proliferate on its platforms, with numerous victims reporting being trapped by AI-generated advertisements from fake stores [1][3]. Group 1: Fraudulent Activities - Victims have reported being misled by ads on Facebook and Instagram, leading to significant consumer complaints [3]. - A specific scam involved foreign companies impersonating UK family businesses, resulting in over 60 individuals seeking help from BBC [1][3]. - Meta has removed content from six businesses flagged by BBC, which falsely claimed to operate in England while shipping cheap products from Asia [3]. Group 2: Consumer Experiences - Consumers, such as Claire Brown, have expressed anger after purchasing items they believed were from reputable UK brands, only to receive low-quality products [3][4]. - Brown purchased two dresses for £73 (approximately 684.1 RMB) after seeing repeated ads, but found the quality to be subpar [3]. - Many consumers feel unprotected and frustrated, as these fraudulent sites are easily shared among friends [4].