Core Insights - Nexxen, a global advertising technology platform, won the Best Cookieless Identification Technology award at the 2025 Digiday Technology Awards for its proprietary tool, Nexxen Discovery [1] - The company addresses challenges in advertising by providing data-driven solutions that enhance decision-making and streamline operations [2] Group 1: Technology and Innovation - Nexxen Discovery utilizes contextual intelligence, first-party data, and nexAI to analyze consumer engagement signals in real time, enabling privacy-safe advertising activations [3] - The platform supports all major identifiers while redefining identity through AI-powered signals, allowing clients to move beyond third-party cookies [4] Group 2: Company Overview - Nexxen's technology stack includes a demand-side platform (DSP) and supply-side platform (SSP), with a focus on data and advanced TV capabilities [5] - The company is headquartered in Israel and has a global presence with offices in the United States, Canada, Europe, and Asia-Pacific, and is traded on NASDAQ under the ticker NEXN [6]

Core Insights - Fluent, Inc. and Rebuy Engine have formed a strategic partnership to launch Rebuy Ads powered by Fluent, aimed at enhancing customer engagement and generating additional revenue for merchants at no cost [1][3]. Group 1: Partnership Overview - The partnership combines Fluent's AI-driven advertiser marketplace with Rebuy Engine's integration within the Shopify ecosystem, targeting over 12,000 active merchants [2][4]. - Rebuy Ads is designed to be revenue-positive for merchants, providing a unique opportunity that compensates them for adoption rather than charging fees [3][5]. Group 2: Market Impact - Rebuy Engine generates over $1 billion in new revenue annually for its merchants, indicating significant market potential for the new product [2]. - The collaboration is expected to drive rapid adoption and engagement within the Rebuy Engine merchant community and the broader Shopify platform [3][5]. Group 3: Company Profiles - Rebuy Engine specializes in personalized shopping experiences for Shopify stores, focusing on increasing conversions and customer retention through intelligent upselling and cross-selling [6]. - Fluent, Inc. connects brands with engaged consumers using first-party data and machine learning to enhance monetization and customer acquisition [7].