Group 1 - Meta Platforms, Inc. and EssilorLuxottica are set to launch new AI-powered smart glasses under the Oakley and Prada brands, following the success of the second-generation Ray-Ban smart glasses released in 2023 [1][6] - The Oakley-branded smart glasses will target athletes and active users, priced around $360, and will feature enhanced weather resistance compared to Ray-Ban models [6] - The partnership with Prada represents Meta's first collaboration with high-end fashion brands, following a renewed 10-year eyewear licensing deal between Prada and Luxottica [6] Group 2 - Meta is planning to introduce advertisements within WhatsApp to diversify revenue streams, with ads expected to appear in the "Updates" section, which attracts approximately 1.5 billion daily visitors [4] - In the first quarter, Meta's advertising revenue reached $41.39 billion, an increase from $35.65 billion in the same period in 2024, with a 5% year-over-year rise in ad impressions and a 10% increase in average ad prices [5]

Core Insights - Meta and EssilorLuxottica are set to launch AI-powered smart glasses under the Oakley and Prada brands, expanding their wearable technology offerings [1][2] - The Oakley glasses will target athletes and active consumers, building on the success of the second-generation Ray-Ban glasses released in 2023 [2][3] - The Oakley version is expected to retail around $360 and will feature technology similar to the Ray-Ban Meta glasses [4] Group 1 - The partnership with Prada marks Meta's first venture into high-end fashion eyewear, following a renewed 10-year licensing agreement between Prada and Luxottica [5][6] - The Oakley glasses will be more weather-resistant than Ray-Ban counterparts, appealing to outdoor and sports enthusiasts [4] - Meta's strategy includes leveraging the popularity of its Ray-Ban glasses among users engaged in sports activities [3] Group 2 - Luxottica, which has licensing agreements with over 150 brands, plays a crucial role in the development and distribution of these new eyewear products [5] - The design of Prada glasses, featuring thick temples, is advantageous for housing necessary components for smart glasses [6] - The announcement date for the Prada product line remains unspecified, indicating potential future developments in Meta's fashion collaborations [6]