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AIGC技术应用于微短剧创作
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微短剧行业加速发展,今年市场规模或接近千亿
Core Insights - The micro-short drama industry is accelerating its development this year, with the overall scale approaching one hundred billion yuan [1][11]. Industry Development - The forum highlighted the latest achievements in the micro-short drama industry regarding standardized development, content innovation, and cultural transmission, showcasing its ability to convey serious themes and profound thoughts [2]. - A collaborative initiative was launched by the National Radio and Television Administration and other legal bodies to promote legal knowledge through micro-short dramas, with 21 recommended works covering various legal fields [4]. - The industry is encouraged to adopt lawful and honest business practices, as evidenced by the tax compliance initiative supported by major platforms and production companies [6]. Creative Initiatives - The "Beijing Big Audio-Visual: Light-Chasing Plan" international micro-short drama competition was promoted, focusing on social value and artistic depth, with diverse and high-quality entries [8]. - A project was announced to create micro-short dramas based on traditional Chinese culture, aiming to reach younger audiences and promote cultural transformation [10]. Industry Trends - The micro-short drama sector is seen as a vibrant force in the online audio-visual field, with discussions on returning to creative fundamentals and achieving quality improvements alongside growth [11]. - The market size of micro-short dramas exceeded 500 billion yuan last year, surpassing the total box office of national films for the first time, with expectations to approach one hundred billion yuan this year [13]. - Platforms are exploring collaborative models between long and short dramas to enhance viewer experience and create a sustainable content ecosystem [13][14]. Platform Strategies - Platforms are committed to fostering a thriving ecosystem for short dramas, utilizing financial incentives and technological advancements to support quality content creation [14]. - Various monetization strategies, including revenue sharing and brand customization, are being implemented to ensure sustainable growth in the industry [14].