服务消费与民生福祉紧密相关，是推动经济高质量发展的重要抓手，也是满足人民群众美好生活需要的 重要内容。2020年至2025年，我国居民人均服务性消费支出年均增长8.5%，展现出强大的增长动能。 规模扩大的同时，消费者的关注点正在从"有没有"向"好不好"转变，对个性化、多样化、品质化服务消 费产品的需求日益增强。 近日，《加快培育服务消费新增长点工作方案》（以下简称《工作方案》）印发，对进一步优化和扩大 服务供给、培育服务消费新增长点、促进服务消费提质惠民作出系统部署。商务部副部长鄢东表示， 《工作方案》旨在通过扩大优质服务供给，增强服务消费供需适配，提升人民群众的获得感和幸福感。 网络视听开辟空间 当前，我国网络视听用户规模超10亿人。广电总局网络视听节目管理司司长王小亮表示，网络视听已经 深度融入经济社会和人们的生活，成为激活消费、服务民生的重要领域。 "网络视听凭借极强的沉浸感和互动性，能够将用户庞大的'内容注意力'高效转化为'消费行动力'，并不 断延伸产业链条，开辟新的服务消费空间。"王小亮表示，透过一部手机、一块屏幕，背后是规模庞 大、活力充沛的服务消费新市场。网络视听服务消费潜力巨大、前景广阔。《工 ...

Group 1 - The article highlights the launch of the "Beijing Big Audio-Visual" initiative during the Spring Festival, featuring over 1,100 quality works across nine categories, achieving over 206 million views and clicks [1][41] - iQIYI has prepared a diverse range of high-quality dramas for the audience, including "Tree of Life" and "Wind Passing by," enhancing the cultural experience during the Spring Festival [4] - Various platforms like Youku and Tencent Video are also showcasing new content, with Youku's "Rural Love 18" and Tencent's "Pure Love in the Era" set to attract viewers [9][12] Group 2 - Douyin's Spring Festival gala focuses on intangible cultural heritage, featuring performances that highlight traditional arts and customs [14] - Kuaishou is promoting user-generated content around the Spring Festival theme, encouraging participation through activities like the "Old Iron Special Train" [5][16] - Hongguo Short Drama is offering a rich lineup of micro-dramas, including "You Hide in the Starry Night" and "Wealthy Family," appealing to various audience segments [23][28] Group 3 - Weibo is engaging users with the GoodYear and GoodLanternFestival topics, creating an interactive platform for sharing festive experiences [37][39] - Beijing Broadcasting Television is integrating various events and programs to celebrate the New Year, including the Spring Festival Gala and interactive online activities [10][41]

Core Insights - The article emphasizes the leading position of China in the international communication of short-form dramas, highlighting the successful global dissemination and transformation effects of these dramas, particularly through the ReelShort platform [3][4][5]. Group 1: Current Status and Characteristics of International Communication - China's short-form dramas dominate the international market, accounting for approximately 80% of the total number of short-form dramas available overseas, with those containing Chinese cultural elements making up about 30% [6]. - The international communication of short-form dramas exhibits characteristics such as aggregation of subjects, content, channels, and audiences, as well as precision in effects and industrialization of the chain [3][4]. - The success of short-form dramas in international markets is attributed to their ability to resonate emotionally with global audiences, particularly through themes of romance and relationships, which constitute about 80% of the content [19][20]. Group 2: Platforms and Distribution Channels - The ReelShort platform has emerged as a significant player in the international dissemination of short-form dramas, achieving a peak download rate that surpassed TikTok in the U.S. App Store in November 2023 [5]. - The international communication strategy involves both proprietary platforms and mainstream media platforms like YouTube and TikTok, allowing for a comprehensive approach to audience engagement [24][25]. - The average pricing for short-form dramas ranges from $0.20 to $0.70 per episode, indicating a premium positioning in the market compared to other streaming services [26]. Group 3: Audience and Engagement - The primary audience for short-form dramas in international markets is predominantly female, with women making up about 70% of the user base on the ReelShort platform in the U.S. [27]. - The content is tailored to appeal to the emotional needs of viewers, particularly focusing on strong female characters and relatable life experiences, which resonate well with the target demographic [28]. - Engagement metrics indicate that short-form dramas have achieved significant viewership, with average views per episode around 1.068 million, showcasing their popularity and effectiveness in international markets [29]. Group 4: Future Opportunities and Strategies - The article suggests that there is a need to enhance the international communication of short-form dramas by leveraging generative artificial intelligence to support the production process and improve content quality [3][4]. - It highlights the importance of localizing content to meet the cultural preferences of international audiences, which is crucial for the continued success of short-form dramas abroad [12][13]. - The industry is encouraged to explore further research into the international dissemination of short-form dramas to maximize their cultural export potential and enhance communication effectiveness [7][8].

五大系列主题活动亮点纷呈—— "马上有好视"聚焦春节期间精品内容供给和多元化节目编排，36部"北京大视听"精品佳作上新播出，20 家网络视听平台开设"北京大视听 春天马上来"线上专区，爱奇艺、优酷推出超高清节目限时免费观看 惠民活动，让更多高品质的视频内容在春节走进千家万户。 "马上有好愿"聚焦年度主题，由抖音、得到等平台推出春节联欢晚会等精彩视听内容，传递新春祝福与 时代心声。 "马上有好景"依托丰富的视听资源，发起"京城寻迹——新春CityWalk融媒体联创行动"，推出影视取景 地打卡、超高清沉浸式体验、美食品鉴等路线推荐，让市民游客在行走中邂逅光影里的京城。 视听美轮美奂，喜庆马年新春。 本报记者 邱伟 李夏至 马年新春将至，由北京市广电局牵头打造的"网络视听过大年"活动，以"北京大视听 春天马上来"为主 题，用高品质视听内容与创新服务场景为春节注入别样精彩。活动涵盖五大系列主题，推出36部视听精 品，联动20家网络平台上线专区，打造21处沉浸式体验特色点位，奉上多场"超现场"文化演出，12条影 视取景地打卡路线，以丰富多元的视听盛宴喜迎新春。 "北京大视听 春天马上来"新春系列活动将聚焦"内容精品化、 ...

匠心承制盛典片头 虚拟偶像首秀绽放数艺之美 此次中国网络视听盛典收获了现象级传播热度，直播当晚播放量突破7.84亿，48小时全网曝光人次达 95.5亿，卫视频道综合收视率居地方卫视节目第一，全网话题阅读总量超140亿次，成为同期最具影响 力的网络视听盛会。盛典集结逾200位艺人及各领域代表，打造40个创意节目，创新运用AIGC、全息投 影等前沿技术。 2月7日晚，以"活力视听、万象同屏"为主题的2026中国网络视听盛典全网上线，这场汇聚行业力量的视 听盛宴，全景式展现了网络视听行业精品化发展的蓬勃态势。作为盛典承办方之一，趣丸科技以技术创 新为核心驱动力，深度参与盛典片头承制、开场节目创演等核心环节，旗下虚拟偶像"天韵·Melody"完 成国家级舞台首秀，自研"天谱乐"AI音乐大模型、全球首款生成式AI吉他TemPolor Melo-D等前沿技术 产品惊艳亮相，将AI音乐、数智人、智能硬件等技术与舞台艺术深度融合，为盛典打造了多个科技与 美学交融的高光时刻，展现趣丸科技在数字文化领域的硬核实力与创新活力。 当AIGC遇见智能硬件，舞台艺术迎来跨界革新。盛典开场节目《炫动未来》由趣丸科技深度参与全流 程创演，以 ...

Core Viewpoint - The State Council has issued a work plan to accelerate the cultivation of new growth points in service consumption, aiming to enhance quality supply and promote consumer benefits, thereby providing more momentum for economic growth [1]. Group 1: Key Areas of Focus - In transportation services, the plan promotes deep integration of railways and tourism, developing special tourism routes and enhancing experiences in cruise, night boat, and yacht consumption, which enriches tourism product supply and upgrades transportation infrastructure and services [1]. - In the housekeeping service sector, the plan supports enterprises in innovating service models and improving professional standards to address issues such as difficulty in finding, using, and trusting housekeeping services, allowing residents to enjoy more convenient and professional services [1]. - For online audio-visual services, the work plan aims to establish a supportive policy framework to promote orderly competition and innovative development in the market, enriching the supply of quality content to better meet the diverse cultural and entertainment needs of the public [1]. Group 2: Emerging Service Areas - In the performance service sector, the plan seeks to optimize management and standardize the ticketing market to provide a fair and transparent purchasing environment, while encouraging cross-regional tours to make quality cultural resources accessible to a broader audience [2]. - In sports event services, the plan aims to increase the supply of quality events and promote market-oriented and commercial operations of events, further stimulating sports consumption potential and fostering the development of the sports industry [2]. - For emerging emotional and experiential services, such as immersive performances and theme parks, the work plan proposes innovative regulatory approaches, implementing prudent regulation for new business models, while enhancing the crackdown on illegal activities to create a favorable consumption environment for new industries [2]. Group 3: Overall Impact - The enhancement of service consumption quality is ultimately aimed at improving residents' sense of happiness and gain. The work plan includes a series of policy measures that not only drive the growth of service consumption volume but also promote a leap in quality, satisfying public consumption needs while driving the development of related industrial chains and increasing employment [2].

Core Viewpoint - The State Council has issued a work plan to accelerate the cultivation of new growth points in service consumption, focusing on key areas such as transportation services, housekeeping services, online audio-visual services, and inbound consumption, among others [1] Group 1: Key Areas of Focus - The work plan emphasizes the importance of transportation services, housekeeping services, online audio-visual services, travel services, automotive aftermarket services, and inbound consumption as key areas for development [1] - Potential areas identified include performance services, sports event services, and emotional experience services, which are expected to contribute to new growth points in service consumption [1] Group 2: Housekeeping Services - The housekeeping service industry is projected to exceed 1.2 trillion yuan in revenue by 2024, indicating significant market potential [2] - The Ministry of Commerce plans to enhance the credibility of the housekeeping service platform to improve service quality and consumer trust [2] Group 3: Transportation Services - The Ministry of Transport aims to develop new growth points in transportation service consumption by promoting self-driving tourism, night cruise economies, and yacht consumption [3] Group 4: Online Audio-Visual Services - The online audio-visual service market has a user base of 1.091 billion, with a high penetration rate of 98.4% among internet users [4] - The industry is expected to leverage strong user engagement to convert attention into consumption, creating new service consumption spaces [4] Group 5: Automotive Aftermarket Services - China's automotive production and sales have been the highest in the world for 17 consecutive years, with a vehicle ownership of 366 million [5] - The Ministry of Commerce is focused on expanding and improving automotive aftermarket services, including RV camping and racing events [6] Group 6: Sports Event Services - The sports event economy is a growing area of consumer interest, with plans to enhance sports event services to stimulate economic growth [7] - The Ministry of Commerce and the Ministry of Finance have initiated pilot projects to support new consumption models, allocating 8.6 billion yuan to cities with significant market potential [8] Group 7: Policy Framework - The work plan aims to create a comprehensive policy framework to support the cultivation of new growth points in service consumption, with a focus on specific sectors like housekeeping and automotive services [8]

近日，《加快培育服务消费新增长点工作方案》（以下简称《工作方案》）正式发布。2月6日，国新办 举行国务院政策例行吹风会，商务部、交通运输部、广电总局、体育总局等部门介绍《工作方案》有关 情况。 商务部副部长鄢东介绍称，《工作方案》围绕激发重点领域发展活力、培育潜力领域发展动能、加强支 持保障三个方面，提出了相关支持举措。聚焦交通服务、家政服务、网络视听服务、旅居服务、汽车后 市场服务、入境消费等重点领域，以及演出服务、体育赛事服务、情绪式体验式服务等潜力领域，从放 宽市场准入、清理不合理限制措施、培育优质品牌和经营主体、优化消费环境等方面，分领域提出具体 创新支持举措。同时，针对各新增长点领域的共性政策需求，提出优化标准化布局、加强企业信用信息 公示、创新开发特色金融产品和服务等支持保障措施。 为探索创新消费场景，刘东表示，将引导支持沿线自驾车营地、租车设施、精品民宿、主题餐饮等消费 新业态，不断创新特色旅游产品，提升综合消费潜力。同时，因地制宜推动高速公路"开放式服务区"建 设，让服务区不仅能满足过往旅客需求，也成为服务区域经济、展示地方风貌、带动周边消费的新增长 点。 "我们还将推动高速公路服务区充电设施 ...

培养用户的著作权保护意识同样重要，需求侧改善才能从根本上铲除盗播滋生的土壤。由于缺乏正规授 权和管理，聚合平台往往缺乏服务保障与售后支持，违规广告频现，用户个人信息安全也面临风险。树 立版权意识、自觉抵制盗版，不仅可以保护用户自身权益，还可提振创作者信心，推动营造良好的优质 内容生产环境。 来源：经济日报客户端 版权保护关乎行业的共同利益。加强著作权保护，打击盗播视频势在必行。由国家版权局、工业和信息 化部、公安部、国家互联网信息办公室联合开展的"剑网2025"专项行动，就将非法搬运、传播、售卖视 听作品的侵权行为，列为打击重点之一。打击盗版非一日之功，盗播视频的整治所涉及的内容、环节众 多，还需要多方协同发力。 各大平台应加快优化"防盗技术"和会员服务。针对当前不法分子层出不穷的视频抓取、传播手段，平台 需升级算法加密，强化用户权限验证，提高对于后台数据的监控力度，密切关注动态异常账户，让版权 保护行为真正走到盗播手段的前面。平台也要提供更多差异化、定制化的增值服务，用物超所值的服务 品质，培育用户付费习惯，提升会员忠诚度。 优质版权内容是视频平台的核心竞争力，然而盗版问题始终是行业发展的一大困扰。上海市高 ...

Group 1 - Shandong Digital Culture Group's Qilu Yidian has obtained the "Information Network Transmission Audiovisual Program License" from the National Radio and Television Administration, allowing it to operate audiovisual services on both mobile and PC platforms [1] - The license is part of the National Radio and Television Administration's efforts to promote media integration, strengthen mainstream public opinion, and enhance the construction of online audiovisual content [1] - With this license, Qilu Yidian can legally conduct various services including the premiere of political audiovisual news programs, hosting interviews and commentary, and live broadcasting of major events, significantly expanding its content service boundaries [1] Group 2 - Several online audiovisual works have received widespread recognition, including the documentary "Red Qilu Century Memory," which was awarded as a quarterly excellent online audiovisual work by the National Radio and Television Administration [2] - The micro-short drama "Nishan Yanyan" is set to premiere on Youku, marking it as a key project supported by the Shandong Provincial Radio and Television Bureau [2] - The Shandong Digital Culture Group is focusing on a "1246" integrated development strategy, emphasizing technological innovation and exploring the "Media + Culture + Technology" development model [3] Group 3 - The group has been recognized with over 40 honors or qualifications at the provincial level or above, including being listed among the top 500 brands in China and the world [3] - The group has applied for over 70 national patents and has obtained more than 170 software copyrights [3] - Key projects like the Qilu Cultural Model have been included in the provincial government's work reports for 2025 and 2026, highlighting their significance in technological innovation [3]