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阿里巴巴推出首个跨境电商AI智能体“遨虾”
Zheng Quan Ri Bao· 2025-09-24 16:42
Core Insights - 1688 has launched a cross-border AI product named "Ao Xia," aimed at assisting small overseas retailers in sourcing products from China, significantly reducing the selection process from days to minutes [1][2] - The platform has achieved over 100 million annual active buyers, setting a new industry record in the B2B sector, and plans to enhance buyer experience and service efficiency through AI [5] Group 1: Product Launch and Features - "Ao Xia" is currently in internal testing and is expected to be launched in November 2023, designed to help overseas small retailers find potential products and manage the sourcing process efficiently [1] - The AI system utilizes visual recognition and semantic analysis to extract key features from overseas hot-selling product links, matching them with domestic suppliers [1] - The product supports multi-language translation and localizes marketing content, addressing compliance risks and standards for different markets [1] Group 2: AI Strategy and Development - 1688 has been advancing its AI strategy, building an "AI industrial model" supported by 26 years of data accumulation in the B2B sector, enabling the AI to understand supply-demand fluctuations and market trends [2][4] - The AI version of the app has been updated to enhance multi-turn dialogue capabilities and introduce new modules like "AI Find Factory" and "AI Advisor," improving decision-making efficiency [2][4] Group 3: Market Impact and Future Directions - The introduction of AI in B2B transactions is transforming traditional business models, allowing for better handling of small batch orders and breaking down barriers between various market segments [5] - 1688 has initiated over 70 AI projects, narrowing down to 10 core directions, with a focus on practical applications that enhance operational efficiency and business collaboration [4][5] - The shift towards AI-driven processes signifies a new phase in B2B operations, moving from reliance on personal experience to a highly collaborative business model [5]