Group 1: Apple’s Product Development - Apple plans to release multiple head-mounted AR and VR products in 2027, including an upgraded Vision Pro headset later this year [1][2] - Three Vision series products and four pairs of smart glasses are currently in development, with expectations to ship over 10 million AR/VR products in 2027 [2] - The Vision Air, a lighter headset with a 40% weight reduction, is set for release in 2027, while a second-generation Vision Pro is planned for 2028 [3] Group 2: Market Trends and Competitors - The global smart glasses market is projected to grow from $1.93 billion in 2024 to $8.26 billion by 2030, attracting major tech players [5] - Meta is actively developing smart glasses and has introduced the Orion prototype, which features a transparent display [5][7] - Apple’s entry into the AR and VR space poses a significant threat to Meta's market dominance, given Apple's strong brand loyalty [8]

Group 1 - Meta aims to expand its retail presence to enhance sales of hardware products like Ray-Ban Meta glasses and Meta Quest VR headsets, allowing customers to try products before purchasing [1][2] - Establishing retail stores will help Meta compete with Apple's upcoming AR and VR products, despite the high cost of Apple's Vision Pro headset [2] - Meta has already initiated its retail strategy by hiring the former CEO of The RealReal as its retail VP [3]