Outfront Media FY Conference Summary Company Overview - **Company**: Outfront Media (NYSE: OUT) - **Date of Conference**: November 18, 2025 Key Industry Insights - **Out-of-Home Advertising**: Historically viewed as a scale awareness builder, but agencies find it complex to buy due to lack of organization and measurement [4][5] - **Shift to Action Economy**: Transition from Web3 to Web4, focusing on engagement and trust, positioning out-of-home as a real and authentic medium [6][7] - **Market Positioning**: Outfront Media is positioned as a premium brand in key DMAs, focusing on both enterprise and local SMBs [8][9] Financial Performance and Trends - **Enterprise Spending**: Notable resurgence in enterprise advertisers, with increased spending from existing clients and new entrants returning to the medium [10][11] - **2026 Outlook**: Mixed sentiment with cautious optimism; tailwinds from events like the FIFA World Cup and midterm elections, but headwinds from inflation and interest rates [12][13] Strategic Initiatives - **Partnership with AWS**: Aimed at improving measurement and integration with holding companies; expected to contribute more significantly to growth in 2027 [15][17] - **Programmatic Growth**: Programmatic channel growth is increasing, with efforts to integrate more directly with major DSPs [21][23] - **Local Market Focus**: Emphasis on mid-market opportunities and regional banks, with a proactive approach to local advertising [26][28] Transit Advertising - **Changes in Transit Sales**: New leadership and a dedicated transit velocity team have improved the approach to transit sales, focusing on real-life experiences [29][31] - **New York MTA Performance**: Significant growth of 37% in transit assets, with expectations for continued large campaigns [33][35] Measurement and Technology - **Measurement Improvements**: Acknowledgment of historical measurement lag in out-of-home; partnership with AWS aims to address this [15][16] - **Data Integration**: Focus on integrating data and inventory into centralized planning systems to enhance operational efficiency [18][20] Future Growth Opportunities - **Retail Media Integration**: Exploring partnerships with retail media networks to enhance advertising effectiveness [47][48] - **Capital Allocation**: Focus on digitization and operational excellence rather than M&A; potential for significant investment in major cities [54][55] Conclusion - Outfront Media is strategically positioned to leverage the growing interest in out-of-home advertising, with a focus on enhancing measurement, integrating technology, and expanding into new markets while maintaining a premium brand image. The company is optimistic about future growth driven by both enterprise and local advertising opportunities.