Outfront Media FY Conference Summary Company Overview - **Company**: Outfront Media (NYSE: OUT) - **Date of Conference**: November 18, 2025 Key Industry Insights - **Out-of-Home Advertising**: Historically viewed as a scale awareness builder, but agencies find it complex to buy due to lack of organization and measurement [4][5] - **Shift to Action Economy**: Transition from Web3 to Web4, focusing on engagement and trust, positioning out-of-home as a real and authentic medium [6][7] - **Market Positioning**: Outfront Media is positioned as a premium brand in key DMAs, focusing on both enterprise and local SMBs [8][9] Financial Performance and Trends - **Enterprise Spending**: Notable resurgence in enterprise advertisers, with increased spending from existing clients and new entrants returning to the medium [10][11] - **2026 Outlook**: Mixed sentiment with cautious optimism; tailwinds from events like the FIFA World Cup and midterm elections, but headwinds from inflation and interest rates [12][13] Strategic Initiatives - **Partnership with AWS**: Aimed at improving measurement and integration with holding companies; expected to contribute more significantly to growth in 2027 [15][17] - **Programmatic Growth**: Programmatic channel growth is increasing, with efforts to integrate more directly with major DSPs [21][23] - **Local Market Focus**: Emphasis on mid-market opportunities and regional banks, with a proactive approach to local advertising [26][28] Transit Advertising - **Changes in Transit Sales**: New leadership and a dedicated transit velocity team have improved the approach to transit sales, focusing on real-life experiences [29][31] - **New York MTA Performance**: Significant growth of 37% in transit assets, with expectations for continued large campaigns [33][35] Measurement and Technology - **Measurement Improvements**: Acknowledgment of historical measurement lag in out-of-home; partnership with AWS aims to address this [15][16] - **Data Integration**: Focus on integrating data and inventory into centralized planning systems to enhance operational efficiency [18][20] Future Growth Opportunities - **Retail Media Integration**: Exploring partnerships with retail media networks to enhance advertising effectiveness [47][48] - **Capital Allocation**: Focus on digitization and operational excellence rather than M&A; potential for significant investment in major cities [54][55] Conclusion - Outfront Media is strategically positioned to leverage the growing interest in out-of-home advertising, with a focus on enhancing measurement, integrating technology, and expanding into new markets while maintaining a premium brand image. The company is optimistic about future growth driven by both enterprise and local advertising opportunities.

Financial Data and Key Metrics Changes - The company is focusing on driving revenue, improving profitability, and creating a winning culture as key priorities [12][13] - The company aims to transform its operations in 2025 and expand in 2026, with a focus on increasing demand and pricing [19][78] Business Line Data and Key Metrics Changes - The restructuring of the sales organization includes two Chief Revenue Officers (CROs) focusing on enterprise and commercial sides of the business [14][15] - The company is centralizing key functions to enhance focus on demand and supply sides [17] Market Data and Key Metrics Changes - The out-of-home media share of media spend has decreased from 6% to 2.5% over seven years, indicating a significant market challenge [27] - The company is targeting significant urban markets such as New York, Miami, Chicago, and San Francisco for its premium brand positioning [65] Company Strategy and Development Direction - The company is focusing on experiential brand experiences, retail media, and the creator economy as key areas for growth [20][21][59] - The strategy includes enhancing digital capabilities and leveraging AI to improve brand trust and engagement [32][21] Management's Comments on Operating Environment and Future Outlook - Management believes that the biggest opportunity lies in reestablishing the relevance of out-of-home media in the marketing mix [30] - The company is committed to improving profitability by exiting unprofitable leases and focusing on high-quality inventory [88][91] Other Important Information - The company is not currently pursuing large M&A but remains open to tuck-in opportunities [80] - The focus on the mid-market and SMB segments remains strong, contributing 60% of revenue [34] Q&A Session Summary Question: What will be the focus if the company returns in a year with good news? - The focus will be on demand levels, organic growth, and the quality of inventory, along with fostering a winning culture [121][125] Question: How does transit fit into the company's strategy? - Transit is viewed as an opportunity for brand experiences, and the company is changing its approach to sell transit advertising more effectively [104][115] Question: What are the challenges faced by OUTFRONT Media? - The main challenge is the positioning of outdoor media in the minds of decision-makers, with opportunities to sell more creatively to the right customers [116]

Web3 Social Platform Performance - User earned 732 snaps (gCookies) in one month on the platform [1] - User ranked 237 in Recall Snaps within a month [2] - User ranked 3300 in Sapien Snaps, starting later [2] User Engagement & Content Strategy - User focuses on original content creation, including GIFs [2] - Meaningful engagement leads to increased visibility and followers [3] - User actively engages with other users' posts [3] Platform Focus - User highlights @recallnet as the core of Web4, emphasizing on-chain proof of value [1] - User mentions partnership with @JoinSapien for authentic Web3 social experience [2]