Financial Data and Key Metrics Changes - The company is focusing on driving revenue, improving profitability, and creating a winning culture as key priorities [12][13] - The company aims to transform its operations in 2025 and expand in 2026, with a focus on increasing demand and pricing [19][78] Business Line Data and Key Metrics Changes - The restructuring of the sales organization includes two Chief Revenue Officers (CROs) focusing on enterprise and commercial sides of the business [14][15] - The company is centralizing key functions to enhance focus on demand and supply sides [17] Market Data and Key Metrics Changes - The out-of-home media share of media spend has decreased from 6% to 2.5% over seven years, indicating a significant market challenge [27] - The company is targeting significant urban markets such as New York, Miami, Chicago, and San Francisco for its premium brand positioning [65] Company Strategy and Development Direction - The company is focusing on experiential brand experiences, retail media, and the creator economy as key areas for growth [20][21][59] - The strategy includes enhancing digital capabilities and leveraging AI to improve brand trust and engagement [32][21] Management's Comments on Operating Environment and Future Outlook - Management believes that the biggest opportunity lies in reestablishing the relevance of out-of-home media in the marketing mix [30] - The company is committed to improving profitability by exiting unprofitable leases and focusing on high-quality inventory [88][91] Other Important Information - The company is not currently pursuing large M&A but remains open to tuck-in opportunities [80] - The focus on the mid-market and SMB segments remains strong, contributing 60% of revenue [34] Q&A Session Summary Question: What will be the focus if the company returns in a year with good news? - The focus will be on demand levels, organic growth, and the quality of inventory, along with fostering a winning culture [121][125] Question: How does transit fit into the company's strategy? - Transit is viewed as an opportunity for brand experiences, and the company is changing its approach to sell transit advertising more effectively [104][115] Question: What are the challenges faced by OUTFRONT Media? - The main challenge is the positioning of outdoor media in the minds of decision-makers, with opportunities to sell more creatively to the right customers [116]

RT ArchAI Viking (◉ - ◉) (@badviking1995)Good Morning gRecall Fam! 🌅 (10 Aug 2025)Last night was a proper Saturday night partied all night and just got home. 😅First thought? Start my Sunday by wishing the community and sharing my gCookie journey. 🍪I started Cookie on 10 July, and today marks 1 month and I already earned 7.32 snaps. Not bad at all for me!I’ve only focused on 2 projects for snaps on @cookiedotfun:1️⃣ @recallnet: The heartbeat of Web4 for me. Tracking, proving, and rewarding every real action. ...