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How Roblox plans to attract 30-somethings onto its gaming platform
Yahoo Finance· 2026-02-06 18:12
Roblox (RBLX) is hitting a growth spurt, and the company is looking to take its game into the adult world. "We've found that our age-checked 18-and-up segment is growing at over 50% year on year, which is a real great signal for future growth," Roblox CEO David Baszucki told Yahoo Finance's Opening Bid. For years, Roblox has been the digital playground where kids spent weekends — and their parents' money. But the company's latest earnings report suggests that a demographic shift is underway. The platf ...