AI in Digital Marketing - Digital marketers are leveraging AI to understand and influence consumers [1] - AI is redefining human connection in algorithmic marketing [2] - Incorporating attractive words into marketing strategies can attract consumers [3] - AI helps personalize offers based on consumer behavior, as exemplified by Zepto [4] - AI is becoming mandatory for digital marketers, marking a shift from traditional methods [5] - Startups need sophisticated marketing strategies, and AI can assist in this task [6] - Proper targeting and segmentation are crucial for successful marketing campaigns [7] - AI provides suggestions and learns from user data, as seen in Netflix [8][9] - Digital marketers and agencies need to be educated on AI to compete globally [10] Ethical Considerations - Transparency and data privacy are crucial when incorporating AI in marketing [11][12]

AI in Digital Marketing - Digital marketers are leveraging AI to understand and influence consumers [1] - AI is redefining human connection in algorithmic marketing [2] - Digital marketing strategies need to be orchestrated with different ideas due to the large number of internet and social media users (53 billion internet users and 46 billion social media users) [3] - 92% of digital marketers are using AI [9] - By 2025, 48% of customers believe AI can automatically do personalization [10] AI Tools and Applications - AI tools can be used by clicking, such as Jesuit AI, Microsoft 365, and J 365 [7] - AI is used to learn consumer preferences and provide personalized offers, as exemplified by Zepeto [4][5] - Netflix uses AI to provide suggestions to users [11] Importance of AI for Digital Marketers - Digital marketers who don't use AI will eventually be thrown out of the industry [7] - Startups need to incorporate sophisticated AI to let consumers know about their products or services [7] - It is time for incorporating AI, and digital marketing agencies need to learn how it works to compete with countries like the US, UK, and Germany [12][13] Ethical Considerations - Digital marketers should consider ethical factors, transparency, and data privacy when incorporating AI [14][15]