So thank you for first of all for this opportunity to speak in front of you guys. Um I'm Hersh Priya Darshi. I'm a medical turned digital marketer turned entrepreneur and I'm the founder of skin business accelerator and health business accelerator.And I know the theme of the day is the courage to begin. But I would like to speak on the topic that is the courage to quit because life is funny. Sometimes it changes direction when you least expect it.For me, it didn't happen in a in a classroom. It didn't happe ...

市场人面临的三大现实挑战 在数字化浪潮持续深化的2025年，市场岗位正面临前所未有的转型压力。行业报告显示，超过六成的市场从业者在近期调研中表示感受到岗位要求的变化， 近四成正在积极寻求跨行业转型的机会。这种普遍的岗位转型焦虑背后，是市场环境、技术发展和消费者行为的深刻变革。对于渴望突破职业瓶颈的市场人 而言，自我提升已不再是一道选择题，而是一道必答题。 技能迭代加速成为新常态 当前，市场人的技能半衰期明显缩短。五年前掌握的营销方法，如今可能已经失效。某知名招聘平台数据显示，市场岗位的职位描述中，对数据分析、AI 工具使用等能力的要求在三年内增长了约150%。这种变化迫使市场人必须保持持续学习的状态，将自我提升作为职业发展的核心驱动力。 行业边界模糊催生复合型人才需求 随着各行业数字化转型的深入，原本清晰的行业界限正在消失。快消品企业需要科技营销思维，科技公司则需要消费品行业的用户洞察经验。这种跨界融合 的趋势，为市场人提供了更广阔的职业发展空间，同时也对知识结构的广度提出了更高要求。 传统营销效果递减推动策略升级 近年来，传统广告的触达效果呈现持续下滑趋势。某研究机构的研究表明，消费者对传统营销方式的信任度 ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. NEW YORK — While the volume of work going through marketers’ in-house agencies has ebbed and flowed over the years, modern production demands — particularly the high volume mandated by social media apps like TikTok — are leading some organizations to think beyond an all-or-nothing approach to third-party marketing services partnerships. PepsiCo in June expanded ...

A consortium backed by Boyu Capital is exploring a potential acquisition of marketing firm Infront Sports & Media from Chinese conglomerate Dalian Wanda, sources say https://t.co/rmUQLEqjDJ ...

Group 1: AI in Marketing - AI is significantly enhancing the marketing industry by improving email campaigns through optimized timing and personalized messaging at scale with minimal manual effort [1] - AI aids in streamlining content creation, allowing marketing teams to quickly draft compelling headlines and other text-based content, thus meeting customer needs efficiently [2] - AI also facilitates the creation of graphic design mockups and videos, which is particularly beneficial for smaller teams lacking design expertise [2] Group 2: Broader Implications of AI Adoption - The benefits of AI are not limited to marketing agencies; businesses of all sizes can leverage AI to enhance their marketing efforts, indicating a broad market potential for AI applications [3] - The increasing adoption of AI across various sectors highlights the importance of maintaining AI exposure in investment portfolios, as businesses continue to ramp up their AI infrastructure and innovation [3] Group 3: Alger AI Enablers & Adopters ETF (ALAI) - The Alger AI Enablers & Adopters ETF (ALAI) provides concentrated exposure to key companies involved in AI adoption, development, and utilization [4] - ALAI employs a bottom-up fundamental approach, focusing on companies poised for sustained growth and innovation, categorized under Positive Dynamic Change [4] - As of September 23, 2025, ALAI's NAV has increased by 41.76% year-to-date, outperforming the S&P 500 by over 27% during the same period [4]

Core Insights - Onar Holding Corporation has appointed Troy Osinoff as Chief Growth Officer following its acquisition of JUICE, a digital marketing agency [1][2] - Osinoff is recognized for his leadership in growing JUICE into a top agency, ranking 105 on the Inc. 5000 list and 7 in Advertising & Marketing [2] - His role will focus on expanding client acquisition, enhancing partnerships, and leading technology development within ONAR's network [3] Company Overview - ONAR is a marketing technology company that aims to provide integrated, AI-driven marketing services to drive revenue growth [5] - The company is actively seeking to acquire additional agencies to expand its network and enhance its service offerings [5] - ONAR Labs, the company's technology incubator, is dedicated to developing innovative marketing technology solutions [5] Leadership and Strategy - Osinoff's appointment is expected to accelerate ONAR's growth trajectory by leveraging JUICE's existing client relationships and performance marketing strategies [4] - The company aims to deepen enterprise relationships and strengthen partnerships with major platforms such as Meta, Google, TikTok, Shopify, and Klaviyo [3][4] - CEO Claude Zdanow emphasized Osinoff's unique combination of creative intuition and data-driven rigor as a key asset for the company's growth [4]

Group 1 - Stagwell Inc. and Żabka Polska have launched a joint venture called "In-Pulse," aimed at providing consumer insights and engagement tools tailored for the Polish market [1][3] - Żabka Polska operates over 11,600 convenience store locations in Poland, handling approximately 4.1 million transactions daily and serving over 10 million users through its Żappka app [2] - The In-Pulse tool offers a comprehensive five-step solution that includes data collection and analysis, customer engagement via the app, product testing, targeted marketing development, and effectiveness evaluation using predictive analytics [3] Group 2 - Stagwell Inc. specializes in digital transformation, performance media, data, consumer insights, strategy, and creative communications services across the US, UK, and internationally [4]

Core Insights - The iPX 2025 China Outbound Marketing Summit, hosted by impact.com, gathered over 600 industry representatives to discuss the transformation driven by AI technology and the new global market landscape for Chinese brands [1] - Jennifer Zhang, Managing Director of impact.com Greater China, emphasized that partnerships are the underlying logic driving the transformation of Chinese brands, moving away from traditional customer acquisition models towards partnership marketing [1][3] - The shift towards partnership marketing is particularly effective for engaging Generation Z and emerging consumer groups, establishing brand trust through community and creator-driven strategies [1] Group 1 - AI advancements, such as those from DeepSeek and the widespread application of generative AI tools like ChatGPT, are pushing marketing into the AI era, complicating market competition and diversifying consumer demands [3] - SAP's CRM expert highlighted that AI-supported user operations and DTC transformation can help brands shift from a transaction-centric model to a user interaction model, enhancing customer lifetime value [3] Group 2 - impact.com is upgrading its products to enhance partnership marketing efficiency, focusing on four key areas that leverage AI and automation [3][5] - The platform has undergone a complete front-end redesign for improved user experience, introduced an AI-powered assistant "Ask Impact" for partner recommendations and insights, and implemented an intelligent agent framework to automate repetitive tasks [5] - The launch of the "Product Boost" retail media solution allows brands to incentivize specific product promotions through partnerships, creating new growth channels [5] Group 3 - Participants at the summit stressed that Chinese brands are in a critical transition from "Made in China" to "Created in China," needing to shed low-cost labels and rely on product innovation, design, and quality to reshape their international image [7] - To penetrate mature markets like the U.S., companies must build multi-touchpoint partnership matrices and focus on localized communication to integrate into local cultural contexts [7]

AI in Digital Marketing - Digital marketers are leveraging AI to understand and influence consumers [1] - AI is redefining human connection in algorithmic marketing [2] - Incorporating attractive words into marketing strategies can attract consumers [3] - AI helps personalize offers based on consumer behavior, as exemplified by Zepto [4] - AI is becoming mandatory for digital marketers, marking a shift from traditional methods [5] - Startups need sophisticated marketing strategies, and AI can assist in this task [6] - Proper targeting and segmentation are crucial for successful marketing campaigns [7] - AI provides suggestions and learns from user data, as seen in Netflix [8][9] - Digital marketers and agencies need to be educated on AI to compete globally [10] Ethical Considerations - Transparency and data privacy are crucial when incorporating AI in marketing [11][12]

Core Insights - The integration of artificial intelligence technology with video marketing is driving the industry to new heights, led by forward-thinking professionals with practical experience [2][7] - A recognized list of top experts in AI video marketing has been compiled based on their industry influence, practical achievements, and innovative methodologies [2][7] Group 1: Expert Profiles - An Zheyi, founder of Rongzhi AI, has developed the "AI Marketing Five-Star Model," which has become an industry benchmark, helping companies achieve over 10 billion yuan in performance [2] - Liang Kai, a senior operations consultant at Rongzhi Technology, has extensive experience in resource integration and sustainable growth models, having served as a sales director at Bright Dairy [4] - Yang Birui has 14 years of internet marketing training experience and focuses on enhancing video content production efficiency through AI tools, having worked with over 1,000 companies [4] Group 2: Industry Trends - The list of experts reflects the current talent distribution in the AI video marketing field and highlights the deepening trend of technology and business integration [7] - As AI tools continue to evolve, these professionals are expected to lead the industry towards a more efficient, intelligent, and human-centered phase [7]