Core Insights - Etsy's renewed focus on its app has positively impacted its performance, with sales increasing by 3.8% for the quarter and 2.3% for the half-year [2] - The app's gross merchandise sales (GMS) have outpaced non-app GMS, accounting for nearly 45% of total GMS in the quarter [3] - The company is leveraging a hybrid approach to artificial intelligence for product curation, combining human expertise with machine learning algorithms [5][6] Financial Performance - Quarterly earnings showed a sales increase of 3.8% and a half-year increase of 2.3% [2] - The consumer landscape appears slightly healthier, with improved spending across different income cohorts [4] User Experience and Engagement - Improved user experience has led to higher lifetime value for app users, indicating a causal relationship between app adoption and consumer spending [3] - The company aims to engage users during idle moments, encouraging them to use the app more frequently [3] Product Curation Strategy - Etsy employs a strategy called "algotorial curation," which combines staff recommendations with machine learning to enhance product visibility [5] - The curation process expands from approximately 50 human-curated listings to about 1,000 using machine learning, ensuring aesthetic cohesion and quality [6]