Core Insights - The core responsibility of channel operations is to quantify channel value and guide resource allocation and strategy iteration through data feedback [1] Data Analysis and Optimization - Step 1 involves general analysis using the OpenInstall console to monitor user journey data from various channels and lifecycle trends [1] - Each promotional channel (SMS, WeChat groups, ads, posters, etc.) generates a unique OpenInstall link for automatic user source tracking [1] - Key behaviors monitored include: visits, clicks, downloads, registrations, payment conversion, and retention trends [1] Channel Performance Metrics - Various channels have been analyzed for performance metrics such as exposure, unique visits, and click rates [2][3] - For example, the SMS channel had 252 exposure, 180 unique visits, and 116 clicks, while the Douyin channel had 248 exposure, 194 unique visits, and 116 clicks [2] Best Channel Identification - Step 2 focuses on identifying the best and high-quality channels through customized comparison schemes [5] - The best promotional method identified is the "Douyin" channel [9] Keyword Optimization - The most effective keywords identified include phrases like "I have no money" and "I didn't expect my husband to be rich" [11] A/B Testing and Dynamic Optimization - A/B testing is integrated with OpenInstall for precise material testing [12] - Dynamic optimization strategies include real-time monitoring of registration conversion differences across various channels [12] - For instance, different ad copies can be tested in the same campaign to determine which performs better [12] Data-Driven Decision Making - Through comprehensive analysis of OpenInstall's full-link data, the operations team can transition from experience-based decisions to scientific optimization [13] - This process ultimately helps in selecting the best channels, optimal methods, popular advertising phrases, and core products [13]