Apple Inc. (AAPL): November 2025 App Store Spending decelerates to +6% yoy 2 December 2025 | 11:37AM EST Equity Research 2. By category, the November growth deceleration was driven by Games (-2% yoy v. +3% yoy in October 2025), which comprises ~44% of overall Apple App Store net Goldman Sachs does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Inves ...