[Applause] So when you're scrolling through your phone, swiping and clicking, do you ever stop and think about what's happening behind the scenes. To understand that, let's take a step back. In between the 9th and 15th century, the dominant system in Europe was feudalism.And in that system, lords owned fields that surfs worked on. serves planted crops that were bought and sold which in turn generated profit for the lords. The system we live in today isn't that different from feudalism yet most people don't ...

What if ads paid you? Attention is becoming an asset class.Stay tuned 👀 https://t.co/F3hjP7hZNS ...

Attention in Sales and Finance - Attention is a limited resource shaped by emotions, personal relevance, and threat/novelty [5][6] - In sales, attention is the first and fiercest battleground; salespeople must understand and adapt to the attention style of their audience [6][7] - The finance industry shapes markets with attention, using data-driven analysis and relational data to spot future trends [7][8] Gender Differences in Attention - Men and women perceive the same scene differently, with women often focusing on emotional aspects and men on factual details [11] - Men tend to use a "spotlight" approach to attention, focusing deeply and zoning out distractions, while women use a "lantern" approach, scanning the environment and multitasking [12][13] Impact of the Digital World - The digital environment hijacks attention through cognitive profiling, tracking user behavior to monetize focus [18][19] - Women tend to engage with story-based content, while men prefer task and information-based content [20] Strategies for Managing Attention - Individuals need to be aware of how and why they pay attention and practice flexibility in switching between different attention styles [21] - Embracing diversity in attention styles brings balance, innovation, and understanding [22][23]

Core Insights - Integral Ad Science (IAS) has formed a strategic partnership with Snap Inc. and Lumen Research to introduce a customized attention measurement tool for Snapchat campaigns, enabling advertisers to gain social attention metrics through a unique Snapchat attention score within the IAS Signal platform [1][3][5] Company Developments - The Snap Attention Measurement combines Lumen's eye-tracking technology with IAS's AI-powered media quality data, allowing advertisers to move beyond traditional viewability metrics and obtain deeper insights into consumer behavior [4][6] - IAS's CEO, Lisa Utzschneider, emphasized the importance of understanding consumer engagement with media, highlighting the partnership's role in providing a comprehensive view of attention to enhance media performance on social platforms [3][5] Industry Impact - This partnership is seen as a significant advancement in the Attention Economy, providing advertisers on Snapchat with the ability to measure how attention influences consumer actions [5] - The new attention measurement tool will be integrated into IAS Signal, which is designed to deliver essential data and insights for optimizing digital campaigns across various channels [5][9]