Core Concept - The article discusses the emerging concept of attention assets, which are financial instruments that derive their value from public attention rather than traditional cash flows [1][2]. Definition and Structure - Attention assets are distinct from existing assets like NFTs and memecoins, as they aim to measure and trade attention as a quantifiable entity [3][4]. - A formal attention asset class would provide clarity, structure, and symmetry, allowing for better classification and trading of these assets [5][6][7]. Market Potential - The creator economy is projected to grow from approximately $205 billion in 2024 to $894 billion by 2032, indicating a significant market for monetizable attention [12]. - The NFT market is estimated at around $3.22 billion, with potential for fractionalization and index funds to create tradeable attention exposure [13]. - The top five meme-coins have a cumulative market cap of about $38 billion, suggesting a substantial opportunity for attention assets [13][14]. Mechanisms and Innovations - Prediction markets could enhance the measurement of attention by concentrating liquidity and information around culturally relevant questions [9][10]. - The integration of blockchain technology with prediction markets and institutional infrastructure could facilitate the trading of cultural interest as a marketable asset [10][11]. Current Developments - There is growing momentum in the space, with advancements in reliable attention feeds, composable instruments, and decentralized social graphs [15][16]. - Various platforms are experimenting with social tokens and bonding curves to establish the value of creators' attention [17]. Conclusion - The concept of attention assets highlights the economic value of human interest, which can be captured and traded [18]. - Attention is viewed as a symbolic currency that signifies reputation and status, with potential for exchange into other valuable resources [19].

Business Model & Value Proposition - Generation Lab's Verb AI pays users $50 per month to track their phone usage data, excluding private messages and financial information [3] - Verb AI creates a digital twin of users to allow pollsters and advertisers to directly query their preferences [3][4] - Verb AI aims to gather data from 1,000 users this month and 5,000 by the end of the year [7] Data & Technology - Verb AI uses phone tracker app to log user behavior, including browsing and purchasing activities [3] - The AI platform analyzes data from users' phones, social media, and search history to determine their preferences [6] - Verb AI differentiates itself from traditional polling by measuring actual behavior rather than stated intentions [5] Market & Industry - The attention economy is a multi-billion dollar industry where tech companies profit from user data [1] - Cyrus Bash believes individuals should profit from their own attention and behavior [2] - The company is targeting 18-34 year olds in swing states to understand their news consumption habits [4]

Attention Economy & Tech Industry - Tech companies compete for user attention to maximize ad revenue, making users the product [2][3] - Infinite scroll, invented in 2006, significantly increases user screen time subconsciously [4] - Frequent dopamine hits from notifications and short-form content lead to brain adaptation and a need for constant stimulation [5][6] Impact on Attention Span - Human attention span has decreased from 12 seconds to 8 seconds in 25 years [8] - Digital interruptions can cause a loss of focus, requiring approximately 23 minutes to regain concentration [7] Solutions & Recommendations - Limit autoplay, set time limits on apps, and intentionally choose content to consume [10] - Create content instead of passively consuming it [11] - Be mindful of the balance between consuming and being consumed by entertainment [12] Technology Evolution - Technology has evolved from being confined to homes and computers in the 90s to being ubiquitous in the form of smartwatches, phones, and virtual reality [9]