Product Combines Lumen Research Eye-Tracking with IAS Impression Level Data for Social Attention Measurement on Snapchat Campaigns within IAS Signal NEW YORK, June 30, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market strategic partnership with Snap Inc. (NYSE: SNAP) and Lumen Research to bring customized attention measurement to Snapchat. Snap Attention Measurement will now enable advertisers to directly a ...

Hello everyone. My name is Miam Ner and today I will be talking about the age of distraction. Are we consuming or being consumed.Now I want you guys, the audience, to picture this. You're just sitting down and chilling and you get a notification on your phone. One video leads to another when you're scrolling on TikTok.One episode becomes another episode. Next thing you know, it's been hours, the sun's gone down, and your brain feels like a mush. By show of hands, how many times has this happened to you.Oh, ...