Technology and QR-Driven Experiences to Transform In-Venue Consumer Interaction Across Key MarketsMIAMI, Dec. 23, 2025 (GLOBE NEWSWIRE) -- Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS) today announced it has executed a definitive agreement with Drinkfinger Enterprises Ltd. (“Drinkfinger”) to launch large-scale technology-enabled campaigns and interactive fan experiences across Brazil, the United States, the United Kingdom, and select international markets. The collaboration will integrate Dri ...

Core Insights - Versus Systems has entered into a definitive agreement with LiftMedia to integrate its interactive engagement technology into LiftMedia's Digital Out-of-Home (DOOH) network, which reaches 2.65 million people daily and nearly 1 billion impressions annually [1][3] - A new consumer-facing mobile app will be developed to connect LiftMedia's DOOH network with a digital ecosystem, launching a pilot in Spain and Portugal in Q1 2026, followed by a full rollout in Q2 2026 [1][5] - The partnership aims to create a scalable monetization engine through user interaction and brand engagement, with revenue shared 50:50 across qualified digital engagement streams [3][4] Business Model - Versus Systems will be embedded within LiftMedia's commercial offerings, allowing LiftMedia's sales team to sell engagement-driven campaigns across a significant DOOH footprint without requiring new installations [3] - Predicted revenue streams include sponsored and branded games, engagement-based billing, affiliate partnerships, tournaments, subscriptions, and data insights [8] User Experience - The mobile app will feature user experience architecture, gamification, and engagement funnels designed by Versus, creating a seamless transition from DOOH screens to mobile activation [4] - Users will have access to instant games, quizzes, challenges, and rewards through the app, enhancing interaction with content displayed on LiftMedia's screens [7]

Content Creation Strategy - The industry emphasizes building a strong connection with the audience by making them feel something, rather than solely chasing trends [11][12] - The industry suggests content creators should focus on being relatable, vulnerable, and authentic to build a loyal audience [13][21] - The industry advises new content creators to focus on creating content that inspires, educates, or entertains [16] - The industry notes that while choosing a niche is important initially, creators should experiment with new areas to avoid stagnation [17][18] Platform Dynamics - The industry recognizes the importance of adapting to change, as trends are constantly evolving [7][10] - The industry highlights the shift from TikTok to Instagram Reels after TikTok's ban, emphasizing the need for creators to be adaptable [4][5] Audience Engagement - The industry stresses the importance of making people watch videos until the end to increase virality [9] - The industry emphasizes that influence is about creating an impact on people, not just chasing numbers [14][19][20] - The industry acknowledges that when starting out, creators should focus on the audience's needs and interests, rather than their own [15]