Core Insights - SOUEAST debuted its flagship S Series models at the Riyadh Motor Show, highlighting its commitment to Saudi Arabia and the Middle East [1] - The company is enhancing its localization strategy and plans to establish a mega spare parts center to strengthen its market presence [1][4] Localization Strategy - SOUEAST is advancing its "In Saudi, For Saudi" proposition by planning to open 35 sales and service outlets in major Saudi cities over the next three years [3] - The brand has partnered with local players to build a robust sales and after-sales network, ensuring a reliable customer experience [3] Spare Parts Center - The fully operational mega spare parts center will serve as a strategic hub for the Middle East, with over 20,000 stocked parts and 98%+ availability [4] - This facility aims to provide 100% core component coverage, reinforcing SOUEAST's service-first philosophy [4] Regional Expansion - Beyond Saudi Arabia, SOUEAST has established distribution partnerships in the UAE, Iraq, Egypt, and Kuwait, along with high-standard service outlets [5] - The brand's growing presence positions it as a benchmark for automotive excellence in the region [5] Customer Trust and Future Plans - SOUEAST emphasizes user trust as a cornerstone of its global expansion, focusing on product adaptation and service localization [6] - The company secured preliminary agreements with several Saudi dealers during the motor show and plans to deepen its market presence [6]