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荣耀前高管加入长安,出任深蓝汽车CEO
3 6 Ke· 2025-09-05 11:56
前不久,有消息传出荣耀前高管赵明跨界入职智界,不过很快就被否认了。 最近又有消息传出荣耀前高管入职长安汽车,但这次不是赵明,而是和他几乎同时离职的姜海荣。 9月5日,据凤凰网科技,荣耀前中国区CMO(首席营销官)姜海荣近期已加入长安汽车,出任旗下深蓝汽车CEO一职。 至于深蓝汽车原CEO邓承浩,则升任为深蓝汽车董事长。 在发布会摔手机,和up主互动 从华为到荣耀,姜海荣算是一名资深的老将了。 他在2005年加入华为,从终端手机产品部主任工程师起步,逐步晋升至荣耀品牌核心管理层。 2014年起,他主导荣耀产品营销体系建设,历任荣耀产品营销部部长、海外营销部部长、西欧终端荣耀MKT部部长(兼)等职,推动荣耀在俄罗斯市场 超越三星成为第一品牌,并在法国、意大利等市场进入Top5。 2021年荣耀从华为独立后,他出任中国区CMO,全面负责品牌战略、产品推广及市场运营。 最让大家印象深刻的,是2023年姜海荣在荣耀X50发布会上的营销手段。 这款手机是荣耀X系列的十周年机型,主打的卖点是抗摔。 在现场,他将10部荣耀X50从1.5米高度依次跌落,清脆的撞击声后,所有手机屏幕与边角均完好无损,触控功能正常。 这种别具一格 ...
长安汽车(000625):Q2毛利率同/环比提升 启源/深蓝新品可期
Xin Lang Cai Jing· 2025-08-25 14:39
Core Viewpoint - The company reported a decline in revenue and net profit for H1 2025, but showed growth in non-GAAP net profit and sales volume for its three main self-owned brands [1][2]. Financial Performance - H1 2025 revenue was 72.69 billion yuan, down 5.3% year-on-year, with Q2 revenue at 38.53 billion yuan, reflecting a decrease of 2.9% year-on-year but an increase of 12.8% quarter-on-quarter [1]. - H1 2025 net profit attributable to shareholders was 2.29 billion yuan, down 19.1% year-on-year, with Q2 net profit at 939 million yuan, showing a significant decline of 43.9% year-on-year and 30.6% quarter-on-quarter [1]. - H1 2025 non-GAAP net profit was 1.48 billion yuan, up 26.4% year-on-year, with Q2 non-GAAP net profit at 693 million yuan, down 34.4% year-on-year and 11.5% quarter-on-quarter [1]. Sales Performance - Total sales volume in Q2 2025 reached 650,000 units, a slight increase of 1.3% year-on-year but a decrease of 7.8% quarter-on-quarter [1]. - The three self-owned brands, Deep Blue, Qiyuan, and Avita, showed strong performance in Q2 2025, with sales of 68,000, 50,000, and 32,000 units respectively, representing year-on-year growth of 75.8%, 13.2%, and 216.2% [1]. Profitability and Cost Structure - Q2 2025 gross margin was 15.2%, an increase of 2.0 percentage points year-on-year and 1.3 percentage points quarter-on-quarter, driven by improved profitability from self-owned new energy brands [2]. - The sales expense ratio increased to 7.0% in Q2 2025, primarily due to the promotion of new models like S09 [2]. Strategic Developments - The establishment of China Changan Automobile Group Co., Ltd. as a state-owned enterprise is expected to accelerate the company's internationalization and resource integration [2]. - Upcoming new models, including Qiyuan A06, Qiyuan Q05, and Deep Blue L06, are anticipated to contribute to sales growth [2]. Earnings Forecast - The company is projected to achieve revenues of 186.9 billion yuan, 211.0 billion yuan, and 232.3 billion yuan for the years 2025, 2026, and 2027 respectively, with net profits of 7.91 billion yuan, 10.02 billion yuan, and 12.14 billion yuan [3].
未来五年30款新车,海外销量贡献力争近半,深蓝汽车“内外”全线发力
Bei Jing Shang Bao· 2025-07-30 14:47
| E 北京商报讯(记者 刘洋)7月30日,随着新央企中国长安汽车集团有限公司(以下简称"中国长安汽车")领导班子首次对外亮相,整车产销规模将达500万 辆的2030年目标浮出水面,同时还将打造包括新使命、新战略、新汽车、新生态及新服务的五"新"长安。其中,在新战略方面,中国长安汽车将加速推 进"香格里拉""北斗天枢""海纳百川"三大战略计划。而作为上述三大战略的先行探索者,深蓝汽车发布品牌全新布局,在产品、技术、服务、产业布局、全 球化进程方面全面发力,通过"左手深蓝超级增程,右手华为乾崑智能"的技术路径,持续扩大技术竞争优势。据了解,深蓝汽车将面向中高端主流新能源市 场,为全球年轻态新能源用户提供15万—30万元的纯电/增程产品,成为科技运动潮牌。 在服务方面,深蓝汽车将对终端门店全面升级,并积极构建用户生态圈层,同时,为强化核心技术自主可控与供应链协同发展,深蓝汽车携手国内功率半导 体器件领军企业斯达半导体股份有限公司,布局下一代先进功率半导体芯片,共同加速推动该领域的技术突破与产品产业化进程。 据统计,深蓝汽车累计销量已突破50万辆。成为央企新能源销量冠军。今年上半年,深蓝汽车交付量同比增长71%。在 ...
SOUEAST Accelerates African Strategy with Grand Debut in Libya
Globenewswire· 2025-07-03 10:05
Core Insights - SOUEAST has officially launched its brand in Libya, marking its entry into the North African market with a focus on innovative technology and quality vehicles [1][2] - The launch event highlighted SOUEAST's commitment to local market demands, introducing a lineup of urban SUVs: S09, S07, and S06 [2] Product Overview - The S09 is a flagship smart premium SUV featuring a 2.0T engine, 7-seat layout, and luxurious in-cabin technology including a 15.6-inch console screen and Qualcomm Snapdragon 8155 [3] - The S07 is designed for urban youth, combining practicality with a futuristic aesthetic, featuring a 12.3-inch connected screen and full ADAS for enhanced safety [4][5] - The S06 offers a dynamic design with a 15.6-inch console screen and SONY 9-speaker audio system, along with L2 intelligent assisted driving capabilities [7] Strategic Partnerships - SOUEAST has partnered with KMG Group, a prominent Libyan conglomerate, to leverage its market knowledge and distribution network for effective market penetration [8] Future Plans - The company aims to strengthen its service system and local cooperation while enhancing brand influence in Libya [9] - SOUEAST plans to launch its brand and new products in Egypt in July, furthering its African expansion strategy [9]
新势力6月销量分析:鸿蒙智行爆发 零跑交付创新高
Zhong Guo Zhi Liang Xin Wen Wang· 2025-07-03 04:32
Core Insights - The new energy vehicle (NEV) market in China is experiencing significant growth, with multiple companies reporting record sales figures for June 2023, indicating a strong demand for electric vehicles. Group 1: Sales Performance - Leap Motor achieved a historical high in June with total deliveries reaching 48,006 units, a year-on-year increase of over 138%, and a total of 221,664 units delivered in the first half of the year [5] - Hongmeng Zhixing reported a record monthly delivery of 52,747 units in June, with a daily delivery peak of 3,651 units, contributing to a cumulative delivery of 800,000 units over 39 months [1][3] - Xiaopeng Motors delivered 34,611 vehicles in June, marking a 224% year-on-year increase, and a total of 197,189 units in the first half of the year, surpassing the total deliveries for the entire year of 2024 [11] - Ideal Auto delivered 36,279 vehicles in June, with a total of 111,074 units in Q2 and a cumulative delivery of 1,337,810 units by June 30, 2025 [9] - Zeekr Technology reported sales of 43,012 units in June, maintaining a monthly sales figure above 40,000 for four consecutive months [7] Group 2: Product Strategy and Market Position - Leap Motor's growth is attributed to its high cost-performance product strategy and ongoing technological iterations, with new models expected to further stimulate market demand [5] - Hongmeng Zhixing has established a comprehensive product matrix covering multiple price segments, which is a core driver of its sales increase [3] - Zeekr is set to launch a flagship SUV, the 9X, in the second half of the year, which is crucial for boosting overall sales [7] - Xiaomi Auto's new SUV model, YU7, has shown strong pre-order interest, indicating potential for significant sales growth if production capacity can be expanded [15] - NIO delivered 24,925 vehicles in June, facing challenges in brand recognition and market growth despite a year-on-year increase [17] Group 3: Competitive Landscape - The NEV market is becoming increasingly competitive, with many brands achieving impressive sales figures in June, suggesting a robust demand environment [23] - New product launches in the second half of the year are expected to intensify competition among various brands, leading to further market segmentation [23]
SOUEAST Officially Enters Morocco, Launching New Journey in North African Market
Globenewswire· 2025-07-01 09:00
CASABLANCA, Morocco, July 01, 2025 (GLOBE NEWSWIRE) -- SOUEAST announced its official entry into the Morocco market, marking the launch of its North African strategy and a major breakthrough in its global expansion. It will offer EASE urban mobility experiences to Moroccan and even North African consumers. (Image 1: SOUEAST Launched in Morocco) At the launch event, Assistant President of SOUEAST International, Mr. Andy Yuan introduced SOUEAST's development strategy. Since its 2024 brand renewal, SOUEAST ha ...
摩根士丹利:人工智能赋能出行与仿人机器人
摩根· 2025-05-25 14:09
Investment Rating - The industry investment rating for China Autos & Shared Mobility is "In-Line" [3]. Core Insights - The report highlights the significant market share of China in the global automotive sector, with China expected to sell 22.6 million passenger vehicles in 2025, representing 26.4% of the global market [9]. - Electric vehicle (EV) sales in China are projected to reach 7.1 million units in 2025, accounting for 52.7% of global EV sales [9]. - The report emphasizes the increasing penetration of EVs in China, with projections showing a rise from 12.4% in 2022 to 39.8% by 2030 [12]. - A robust pipeline of new models from various OEMs is anticipated, with several launches scheduled for mid-2025 [14]. - The growth of passenger vehicle exports from China is notable, with exports increasing from 760,000 units in 2020 to an estimated 4.941 million units by 2024 [18]. Summary by Sections Global Market Overview - The global passenger vehicle market is projected to reach 85.4 million units in 2025, with significant contributions from China [9]. Electric Vehicle Insights - The report outlines the expected growth in EV penetration, with China leading the charge in both production and sales [11][12]. New Model Pipeline - A detailed list of upcoming vehicle models from various manufacturers is provided, indicating a competitive landscape in the EV sector [14]. Export Growth - The report notes a substantial increase in passenger vehicle exports from China, highlighting the country's growing influence in the global automotive market [18]. Collaboration and Competition - The report discusses the evolving dynamics of competition among automotive manufacturers, emphasizing collaboration as a key strategy for innovation and cost reduction [21]. Focus Areas for OEMs - Future focus areas for automotive OEMs include AI-enabled smart cockpits, autonomous vehicles, and humanoid robotics, indicating a shift towards advanced technology integration [24].
SOUEAST Concludes “Lighting Up the Middle East”, Reinforces Regional Commitment
Globenewswire· 2025-05-21 01:12
Core Insights - SOUEAST Motor successfully concluded its "Lighting Up the Middle East" campaign, which illuminated five iconic landmarks across the region, promoting the brand's philosophy of "EASE YOUR LIFE" and reaching over 560 million viewers [1][9][12] Group 1: Campaign Overview - The campaign featured a grand light show that integrated SOUEAST's brand philosophy into urban settings, showcasing the "EASE Urban Lifestyle" [2] - The campaign commenced in Qatar on February 17, where the Aspire Tower was illuminated in "Ease Orange," becoming a prominent feature in the night sky [2] - The second stop was in Iraq on February 20, where the Erbil 1 Tower showcased an immersive light show that combined technology and art [3] - Kuwait City was illuminated on February 24, with the Avenues-Kuwait becoming a vibrant symbol of the city's energy [5] - The campaign reached its final stop in Dubai on March 20, where the Jumeirah Beach Residence was transformed into a unique urban spectacle with lights dancing on the waves [8] Group 2: Brand Presence and Product Lineup - The campaign highlighted SOUEAST's commitment to the Middle East, showcasing a lineup of three SUVs tailored for the market: S09, S07, and S06, all designed for the region's climate [10][11] - The S09 is a Smart Premium D-class SUV, while the S07 targets urban youth as an Urban Intelligent C-class SUV [10] - The S06 is an Urban Stylish C-class SUV, featuring a hybrid version for efficiency and long-range driving [11] Group 3: Strategic Expansion - SOUEAST is deepening its regional roots with the establishment of a Saudi subsidiary and a 12,000 m² spare parts center [12] - The company plans to enter markets in Saudi Arabia, Bahrain, Oman, and Lebanon, along with establishing 14 new sales outlets to enhance customer access and trust [12] - The conclusion of the campaign marks a new phase for SOUEAST, focusing on long-term engagement through localization and innovation [13]
SOUEAST Global EASE DAY 2025: Redefining Urban EASE Lifestyle
Globenewswire· 2025-04-30 14:41
SHANGHAI, April 30, 2025 (GLOBE NEWSWIRE) -- SOUEAST Motor marked a historic milestone with the inaugural Global EASE DAY 2025, held in Shanghai from April 21 to 25. This groundbreaking event, centered on the theme “EASE YOUR LIFE,” transcended an auto showcase and a bold declaration of the brand´s commitment to pioneering a global movement toward EASE urban lifestyle. By blending cultural resonance, technology innovation, and immersive experiences, SOUEAST solidified its vision of redefining urban mobility ...