Core Insights - The blending of B2B and B2C commerce models is increasingly evident, as highlighted in the newly released Forrester Landscape™: Commerce Solutions report, which provides a unified view of both models [1] Vendor Focus Areas - Most of the 23 vendors selected for the report focus on both B2B and B2C extended use cases, indicating a significant overlap in their offerings [2] - Vendors are allowed to select up to three extended use cases to represent their current market focus, which may not fully capture the breadth of their solutions [4] - The market is evolving, with many vendors that previously specialized in either B2B or B2C now covering both models, while some maintain deep specialization in one [6] Specialization Insights - Four vendors, including Adobe and ESW, focus exclusively on B2C use cases, while five vendors, such as AppDirect and DynamicWeb, concentrate solely on B2B [7] - Fourteen vendors selected at least one use case from both B2B and B2C, indicating a largely converged market across selling models [7] Vendor Selection Process - The report presents eight high-level use cases, but deeper exploration is necessary for effective vendor selection [9] - Specific use cases, such as selling digital services or drop-shipped goods, are prioritized by only a few vendors, which can help in narrowing down choices [10] - Forrester analysts are available to assist clients in refining their vendor lists, with a new combined Commerce Wave Evaluation expected later this year [10]