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How Do NIO's Swap Stations Turn Traffic Into Customers?
ZACKSยท 2025-08-22 16:01
Key Takeaways NIO uses swap stations as sales touchpoints in areas without physical stores.About 60% of ONVO users cite power swap as their main reason for choosing the brand.In Xingfu Town, swap stations alone brought more than 1,000 new NIO users.NIO Inc. (NIO) has been conducting demonstration activities and pilot programs in selected regions where it does not plan to open physical stores. Instead, the company is using its power swap stations as a point of engagement with potential customers to showcase ...