Core Insights - The report from Gaode on October 9 highlights a significant increase in travel and consumption behavior during the National Day and Mid-Autumn Festival holiday, with active users on the Gaode app surpassing 360 million on October 1, setting a historical record [2] - Gaode's "Street Ranking" feature, launched on September 10, has gained over 400 million users within 23 days, indicating its rapid adoption and popularity [2] Group 1: Gaode's Market Position and Innovation - Gaode holds a 66% market share in the in-car navigation map sector, positioning itself as a crucial entry point in the era of smart vehicles [3] - The "Street Ranking" feature effectively captures user decision-making processes by integrating navigation with restaurant recommendations, leveraging Gaode's extensive user base of over 1 billion [3] - The feature provides a significant opportunity for small and medium-sized businesses that lack marketing capabilities, allowing users to contribute to ratings through natural behaviors like navigation and repeat visits [3] Group 2: Trust and Credibility in Ratings - The algorithm of the "Street Ranking" minimizes the potential for fake reviews, as it requires genuine user actions like navigation and visits, enhancing the credibility of the rankings [3] - The integration with Alipay's Sesame Credit system further filters out unreliable content by weighting user reviews based on credit scores, significantly improving the trustworthiness of the rankings [4] - Real behavior data has shown tangible results, such as a 300% increase in customer traffic for "Yuexiang Xiaochu" in Beihai, validating the effectiveness of the behavior-based rating system [4] Group 3: Changing Consumer Preferences - As tourism shifts from "check-in style" to "in-depth experiences," users increasingly rely on authentic local recommendations, which the "Street Ranking" effectively provides [4] - The feature distinguishes between local favorites and tourist preferences, catering to the demand for genuine local experiences [4] - The "Street Ranking" promotes a return to competition based on quality, service, and reputation rather than merely on traffic and promotional budgets, fostering a healthier industry environment [4] Group 4: Future Prospects - Continuous algorithm optimization and expansion into more cities and service categories may redefine how consumers discover quality establishments [5]