BARCELONA, Spain, Dec. 04, 2025 (GLOBE NEWSWIRE) -- seQura, the commerce-tech platform for smart shopping, has joined forces with lastminute.com, the European leader in Dynamic Holiday Packages, to offer their customers exclusive travel benefits directly inside the seQura app. Through this partnership, seQura users can book lastminute.com travel experiences and choose between paying upfront, getting up to 5% cashback, with rewards available only inside the seQura app, introducing a new Smart Travel experie ...

BARCELONA, Spain, Dec. 04, 2025 (GLOBE NEWSWIRE) -- seQura, the commerce-tech platform for smart shopping, has joined forces with lastminute.com, the European leader in Dynamic Holiday Packages, to offer their customers exclusive travel benefits directly inside the seQura app. Through this partnership, seQura users can book lastminute.com travel experiences and choose between paying upfront, getting up to 5% cashback, with rewards available only inside the seQura app, introducing a new Smart Travel experie ...

Core Insights - Bitcoin has become the preferred currency for users of the Lemon financial app and crypto wallet in Argentina, with 34.54% of reserves held in BTC [2][5] - The shift in user behavior reflects a growing preference for Bitcoin and altcoins over traditional dollar-pegged tokens, indicating a change in perception regarding risk and value storage [3][4] User Behavior and Asset Allocation - Among Lemon users, Bitcoin leads with 34.54% of total reserves, followed by stablecoins at 25.71% and Argentine pesos at 21.19% [2] - Ethereum ranks as the fourth most-held asset at 10.61%, while Solana and XRP account for a combined 3.35% [2] - Over 800,000 Lemon users hold Bitcoin, representing nearly 23% of the 3.4 million Argentines using the app [5] Market Trends - In 2024, stablecoin purchases increased by 44.4%, while Bitcoin and altcoin purchases surged by 126% and 158.5%, respectively [5] - The perception of the US dollar as a store of value has diminished, leading users to view Bitcoin as a long-term investment rather than a speculative asset [4] Transaction Dynamics - Pesos and stablecoins are the most commonly used assets for in-app transactions, balancing convenience and stability for daily spending [6] - Users primarily deposit pesos into Lemon for daily purchases, earning Bitcoin cashback, which has distributed over $29 million in Bitcoin since 2021 [7] - The cashback model contributes to the growing portfolio allocation of Bitcoin among users, supporting crypto adoption in Argentina and Peru [7]