Core Insights - seQura has partnered with lastminute.com to enhance travel booking experiences within the seQura app, providing exclusive travel benefits to users [1][5][10] Group 1: Partnership Overview - The collaboration allows seQura users to book travel experiences from lastminute.com, offering options for upfront payment or up to 5% cashback, with rewards exclusive to the seQura app [2][5] - This partnership marks lastminute.com as the first major travel partner in seQura's Smart Shopping ecosystem, indicating seQura's expansion into the travel sector [5][10] Group 2: User Experience and Features - Users can choose to receive cashback in either Qoins or Bitcoin, with Bitcoin rewards transferred directly to their personal wallets under certain conditions [6][15] - The travel booking process follows the same Smart Shopping experience as retail, providing users with control over payment methods and reward availability based on cancellation policies [9][10] Group 3: Strategic Implications - The integration is expected to attract digitally savvy travelers, enhancing user engagement within the seQura app and expanding its audience [10][11] - The travel vertical is one of the fastest-growing categories in the seQura app, indicating strong market potential and user interest [10]

Core Insights - seQura has partnered with lastminute.com to enhance travel booking experiences within the seQura app, providing exclusive benefits to users [1][5][10] Group 1: Partnership Overview - The collaboration allows seQura users to book travel experiences from lastminute.com, offering options for upfront payment or up to 5% cashback, with rewards exclusive to the seQura app [2][8] - This partnership marks lastminute.com as the first major travel partner in seQura's Smart Shopping ecosystem, expanding seQura's offerings into the travel sector [5][10] Group 2: User Experience and Features - Users can choose to receive cashback in either Qoins or Bitcoin, with Bitcoin rewards transferred directly to their personal wallets under certain conditions [6][15] - The travel booking process follows the same Smart Shopping experience as retail, providing users with control over payment methods and reward availability based on cancellation policies [9] Group 3: Strategic Implications - The integration is expected to attract digitally savvy travelers, enhancing seQura's user base and engagement within the travel category [10][11] - The partnership aims to simplify travel planning while offering more rewarding experiences, aligning with both companies' goals of enhancing consumer decision-making [11]

Core Insights - Bitcoin has become the preferred currency for users of the Lemon financial app and crypto wallet in Argentina, with 34.54% of reserves held in BTC [2][5] - The shift in user behavior reflects a growing preference for Bitcoin and altcoins over traditional dollar-pegged tokens, indicating a change in perception regarding risk and value storage [3][4] User Behavior and Asset Allocation - Among Lemon users, Bitcoin leads with 34.54% of total reserves, followed by stablecoins at 25.71% and Argentine pesos at 21.19% [2] - Ethereum ranks as the fourth most-held asset at 10.61%, while Solana and XRP account for a combined 3.35% [2] - Over 800,000 Lemon users hold Bitcoin, representing nearly 23% of the 3.4 million Argentines using the app [5] Market Trends - In 2024, stablecoin purchases increased by 44.4%, while Bitcoin and altcoin purchases surged by 126% and 158.5%, respectively [5] - The perception of the US dollar as a store of value has diminished, leading users to view Bitcoin as a long-term investment rather than a speculative asset [4] Transaction Dynamics - Pesos and stablecoins are the most commonly used assets for in-app transactions, balancing convenience and stability for daily spending [6] - Users primarily deposit pesos into Lemon for daily purchases, earning Bitcoin cashback, which has distributed over $29 million in Bitcoin since 2021 [7] - The cashback model contributes to the growing portfolio allocation of Bitcoin among users, supporting crypto adoption in Argentina and Peru [7]