Core Points - The new generation of the Palisade, a flagship six/seven-seater hybrid SUV from Hyundai, has won the "Honorable Mention" in the product design category at the 2025 Red Dot Award, which is well-regarded in the international industrial design field [1] Design and Innovation - The Palisade adopts a "Bold Premium" design language, reflecting Hyundai's customer-centric design philosophy. The jury recognized the vehicle's design innovation and user experience considerations in the family flagship SUV segment [3] - The front face features a redesigned vertical DRL element that integrates with the radiator grille, maintaining the brand's design style. The vehicle's shorter front overhang and longer wheelbase enhance interior space practicality while providing a visually stable appearance [3] Interior Features - The interior design centers around "family," focusing on passenger comfort and functional practicality. The extended wheelbase and horizontal layout offer more possibilities for cabin space [5] - The central console design draws inspiration from high-end furniture, with physical buttons, knobs, and touch screens aimed at improving operational convenience. The vehicle emphasizes driving comfort with features like zero-gravity seats and Ergo Motion massage functions in the first row, and a one-touch reclining seat with massage, electric adjustment, and independent temperature control in the second row [5] - The third row has larger side windows compared to the previous generation and comes standard with heated seats, charging ports, and electric adjustments, supporting backrest angle and front-back position adjustments. The trunk space can accommodate three 25-inch suitcases [5] Market Positioning - The new generation Palisade is currently available for pre-sale in the Chinese market, with plans for an official launch in September this year. Hyundai aims to continue promoting the "In China, For Global" concept, providing Chinese consumers with products that blend aesthetics and practicality [5]