Group 1 - The 2025 Hyundai Archery World Cup Final will be held in Nanjing, China, from October 18 to 19, 2025, featuring 32 top athletes from various countries [2] - The event includes 10 competition categories, including men's and women's recurve and compound archery, with a total of 10 gold medals awarded [2] - Hyundai Motor is the title sponsor of the event, promoting the development of archery globally [2] Group 2 - During the event, Hyundai showcased its new hybrid flagship model, the new generation Palisade, and the high-performance electric vehicle IONIQ 5 N [4] - The new generation Palisade, launched in China in September, features a comprehensive powertrain upgrade and nearly 20 practical configurations, enhancing user comfort [4] - The new generation Palisade is designed based on the "Premium Living Space" concept, offering improved lighting and comfort features [4] Group 3 - The new generation Palisade is equipped with a new hybrid system, utilizing a P1+P2 dual motor architecture combined with a 2.5T turbocharged engine, achieving a total system power of 334 horsepower and a maximum torque of 460 Nm [5] - Hyundai continues to support the development of archery as the exclusive partner of the World Archery Federation, exploring innovative collaboration models for the sport's growth [5]

Core Points - The 28th Chengdu International Auto Show opened on August 29, 2025, showcasing several key models from Hyundai, including the new generation Palisade and the Elantra N TCR Edition, highlighting Hyundai's product strength across various sectors [1] - The new generation Palisade is specifically designed for family users and has officially started pre-sales at the auto show [1] Design and Product Highlights - Hyundai's design philosophy focuses on customer-centric approaches, aiming to meet unique user needs with each vehicle tailored for different lifestyles [3] - The new generation Palisade features significant upgrades in its configuration, including a revamped power system, luxurious safety features, and enhanced space and convenience across all three rows, redefining the concept of a "family flagship SUV" [3] - The pre-sale prices for the new generation Palisade are set at 293,800 CNY for the luxury version, 323,800 CNY for the premium version, and 363,800 CNY for the Calligraphy version [3] Comfort and Functionality - The new generation Palisade emphasizes interior space and functional details, featuring a driver's seat with a zero-gravity design and ErgoMotion massage function to alleviate fatigue during long drives [5] - The second-row seats offer a range of comfort features, including reclining capabilities, seat massage, electric adjustments, independent sunshades, ventilation, and heating, ensuring a comfortable experience for all family members [5]

Core Insights - Hyundai Motor Group has announced a mid-to-long-term strategic plan focusing on accelerating electrification starting in 2026, with plans to launch new models across four powertrain types: HEV, EV, EREV, and FCVC [1][3] - The first luxury hybrid vehicle based on a rear-wheel drive architecture is set to debut in 2026, featuring the new TMED hybrid system aimed at enhancing performance and fuel efficiency [1] - By 2030, Hyundai aims to achieve global annual sales of 5.55 million vehicles, with eco-friendly models (including HEV, EV, EREV, and FCVC) making up 60% of this total, equating to 3.3 million units [1] Electrification Strategy - Hyundai plans to introduce a new generation of hybrid systems, starting with the 2025 model year for the new generation of the Palisade, which will include features like "Stay Mode" to improve the driving experience [1] - The company is committed to a comprehensive electrification strategy, with a significant focus on enhancing the driving experience through advanced electric functionalities [1] Software Development - In the software domain, Hyundai aims to complete the development of an SDV prototype by 2026, which will gradually be integrated into production models [3] - The new generation connected system "Pleos Connect" is expected to launch in the second quarter of 2025, supporting OTA updates and personalized services [3]

Core Points - The new generation of the Palisade, a flagship six/seven-seater hybrid SUV from Hyundai, has won the "Honorable Mention" in the product design category at the 2025 Red Dot Award, which is well-regarded in the international industrial design field [1] Design and Innovation - The Palisade adopts a "Bold Premium" design language, reflecting Hyundai's customer-centric design philosophy. The jury recognized the vehicle's design innovation and user experience considerations in the family flagship SUV segment [3] - The front face features a redesigned vertical DRL element that integrates with the radiator grille, maintaining the brand's design style. The vehicle's shorter front overhang and longer wheelbase enhance interior space practicality while providing a visually stable appearance [3] Interior Features - The interior design centers around "family," focusing on passenger comfort and functional practicality. The extended wheelbase and horizontal layout offer more possibilities for cabin space [5] - The central console design draws inspiration from high-end furniture, with physical buttons, knobs, and touch screens aimed at improving operational convenience. The vehicle emphasizes driving comfort with features like zero-gravity seats and Ergo Motion massage functions in the first row, and a one-touch reclining seat with massage, electric adjustment, and independent temperature control in the second row [5] - The third row has larger side windows compared to the previous generation and comes standard with heated seats, charging ports, and electric adjustments, supporting backrest angle and front-back position adjustments. The trunk space can accommodate three 25-inch suitcases [5] Market Positioning - The new generation Palisade is currently available for pre-sale in the Chinese market, with plans for an official launch in September this year. Hyundai aims to continue promoting the "In China, For Global" concept, providing Chinese consumers with products that blend aesthetics and practicality [5]

Core Insights - The new generation of the Parisi is officially launched for pre-sale at a starting price of 293,800 yuan, targeting the competitive mid-to-large SUV market in China [1][8] - The vehicle emphasizes three main product pillars: hybrid technology, spaciousness, and luxury configuration, aiming to redefine the concept of a "family flagship SUV" [3][7] Product Logic - The new Parisi features significant upgrades in its configuration, including a new power system and enhanced safety features, with a performance improvement of 30% compared to the previous generation [3][8] - The vehicle's maximum torque reaches 460 N·m, catering to diverse driving scenarios typical for SUVs [3][5] Space and Comfort - The dimensions of the new Parisi are 5060 mm in length, 1980 mm in width, and 1765 mm in height, with a wheelbase of 2970 mm, highlighting the practicality of the third row [5] - The third-row seats come with heating, electric adjustment for backrest angle and position, and can slide electrically for easier access and luggage space adjustment [5][7] Luxury Features - The brand adopts an "entry-level luxury" strategy, ensuring that all consumers experience a well-equipped third-row space, with features like zero-gravity seats in the front and comprehensive safety configurations [7][8] - The vehicle includes 10 airbags and 13 active and passive safety features, emphasizing that safety is the foundation of luxury [7] Market Opportunities - Priced at 293,800 yuan, the new Parisi is positioned between the family and luxury markets, targeting users aged 40-50 who value performance and practicality, while also appealing to younger families [8][9] - The rapid growth of the mid-to-large hybrid SUV market presents new opportunities, especially among consumers considering high-end new energy SUVs [8][9] Global Strategy - The new Parisi is launched simultaneously in China and the U.S., reflecting the brand's commitment to localizing global models [9] - Modern Automotive has not set specific sales targets for the new model in China but remains open to adjusting strategies based on user feedback [9] After-Sales Service - The company has established parts warehouses in Beijing and Shanghai, ensuring that 95% of commonly used parts are readily available, with most parts delivered within three days to authorized service centers [10] - The after-sales network now covers 110 cities, significantly enhancing service capabilities compared to previous offerings [10] Brand Image and Performance - Modern Automotive aims to rebuild its high-end image through performance vehicles, with the N brand gradually establishing a presence in the Chinese market [12] - The company believes that true performance is not just about specifications but also about precision handling, stability, and durability [12] - The new Parisi represents a strategic move to optimize products around family users' actual usage scenarios, rather than merely increasing configurations or lowering prices [12][13]

Core Viewpoint - Hyundai Motor showcased several key models at the 2025 Chengdu Auto Show, including the new generation Palisade and the Elantra N TCR Edition, highlighting its commitment to luxury and innovation in the SUV segment [1][7]. Group 1: New Generation Palisade - The new generation Palisade is available for pre-sale starting at 293,800 yuan, with three variants: Luxury at 293,800 yuan, Prestige at 323,800 yuan, and Calligraphy at 363,800 yuan [1]. - The vehicle features a "zero-gravity seat" with ErgoMotion massage function, and the second-row seats offer reclining, massage, electric adjustment, independent sunshades, ventilation, and heating [5]. - The third-row seats are designed for comfort with increased window area for better lighting, heated seats, high-power charging ports, and electric adjustments, enhancing passenger experience [5]. - The new hybrid system combines a 2.5T turbocharged engine with a P1+P2 dual-motor architecture, delivering a total power of 334 horsepower and a maximum torque of 460 Nm, achieving a range of over 1000 kilometers on a full tank and battery [5]. Group 2: Elantra N TCR Edition - Hyundai's N brand introduced the limited edition Elantra N TCR Edition, with only 200 units available globally, based on the popular Elantra N model [7]. - This model inherits the championship DNA from the Elantra N TCR race car and will have its price announced in September [7]. - The introduction of these two new models expands Hyundai's product lineup in the domestic market, enhancing its market presence [7].

Group 1 - Modern Automotive showcased several key models at the 2025 Chengdu Auto Show, including the new generation of the Palisade and the Elantra N TCR Edition from the N brand [1] - The new generation Palisade is expected to enhance the options available for Chinese consumers in the mid-to-large SUV segment and stimulate competition in the high-end hybrid SUV market in China [1] Group 2 - The new generation Palisade features comprehensive upgrades in convenience, luxury, and premium feel, with three models available: the luxury version priced at 293,800 yuan, the prestigious version at 323,800 yuan, and the Calligraphy version at 363,800 yuan [2] - It is equipped with a new generation hybrid system that utilizes a P1+P2 dual motor architecture combined with a 2.5T turbocharged engine, delivering a total system power of 334 horsepower and a maximum torque of 460 Nm [2] - The new generation Palisade can achieve a range of over 1,000 kilometers when fully fueled and charged [2]

Core Insights - The 2025 Chengdu International Auto Show showcased Hyundai's new flagship SUV, the next-generation Palisade, which is now available for pre-sale with competitive pricing and exclusive pre-sale benefits [1][9][20] Product Highlights - The next-generation Palisade features a comprehensive upgrade in configuration, including a new power system, luxurious safety features, and enhanced space and convenience across all three rows, redefining the concept of a "family flagship SUV" [4][15] - The SUV is equipped with a new hybrid system that combines a 2.5T turbocharged engine with a dual-motor architecture, achieving a total power output of 334 horsepower and a maximum torque of 460 Nm, with a range exceeding 1000 kilometers on a full charge [15][19] - The design language of the Palisade is termed "Bold Premium," emphasizing a distinctive and premium appearance that moves away from traditional family car aesthetics [16][17] Pricing and Pre-sale Benefits - The pre-sale prices for the next-generation Palisade are set at 293,800 CNY for the luxury version, 323,800 CNY for the premium version, and 363,800 CNY for the Calligraphy edition [7][9] - Exclusive pre-sale benefits include gifts for early buyers, such as a THULE roof box for the first 60 reservations and a maximum subsidy of 10,000 CNY for trade-in customers [9][11] Market Positioning - The introduction of the next-generation Palisade aims to enhance Hyundai's offerings in the mid-to-large SUV segment in China, promoting competition in the high-end hybrid SUV market and providing environmentally friendly, technologically advanced, and luxurious travel experiences for families [13][20] - Alongside the Palisade, Hyundai also presented the Elantra N TCR Edition, a limited edition model that inherits the racing DNA of the Elantra N TCR, featuring performance enhancements and a sporty design [17][21]

Core Insights - The 28th Chengdu International Auto Show opened with the theme "Leading the Trend, Moving Towards New Directions," featuring nearly 120 automotive brands and over 1,600 vehicles displayed across 220,000 square meters [1][10] - The event highlights the strong performance and confidence of domestic brands, with significant showcases from companies like Chery, BYD, and Chang'an [3][4][6] Domestic Brands - Chery Group showcased its brands including Chery, Exeed, and iCAR, with the debut of the Chery Zongheng luxury hybrid off-road series [3] - BYD dominated its exhibition area with advanced technologies like the "God Eye" system and "Megawatt Flash Charge," emphasizing its leadership in smart driving and charging technology [3] - Chang'an presented a comprehensive layout in the fields of new energy and intelligence, featuring brands like Chang'an Mazda and Avita [3] New Energy Vehicles - Several new models from domestic brands were unveiled, including Zeekr's flagship SUV Zeekr 9X and Geely's new Star model, showcasing modern design and technology [4] - The event also highlighted the launch of the Dongfeng Fengshen L8, marking the first model from the newly established Dongfeng Yipai Technology [4] New Forces and Innovations - New force brands like Li Auto and Xiaomi showcased their latest technologies, with Li Auto presenting its next-generation driver assistance technology and Xiaomi making a strong debut in the automotive sector [5][6] - Leap Motor introduced a new color for its B10 model, while NIO and other brands expanded their exhibition spaces to present new products and technologies [6] Foreign and Joint Venture Brands - Despite the absence of several luxury brands, foreign and joint venture brands like Mercedes-Benz and Audi showcased their commitment to electrification and localization in the Chinese market [7][8] - Notable launches included the new AMG CLE 53 from Mercedes-Benz and the first appearance of the Audi Q6L e-tron family [7] Market Stimulus and Consumer Engagement - The Chengdu Auto Show serves as a significant platform for stimulating automotive consumption in the central and western regions of China, with government incentives like trade-in subsidies to encourage purchases [9] - Interactive experiences and demonstrations of cutting-edge new energy vehicles and smart technologies aim to enhance consumer awareness and acceptance [9][10]

Core Insights - The 2025 Chengdu International Auto Show is set to take place from August 29 to September 7, 2025, attracting nearly 120 automotive brands and expanding its exhibition area to 220,000 square meters, making it the largest A-level auto show in Southwest China [1][2] - The show will feature a significant presence of domestic brands, with a focus on new product launches and competitive strategies, reflecting the increasing market share of Chinese automotive brands, which reached 70.1% in July 2023 [2][3] - Luxury brands are also heavily participating, with notable new releases and showcases, indicating the strong purchasing power in the Southwest market [3][4] Industry Trends - The auto show will highlight the growing trend of domestic brands occupying larger exhibition spaces, with companies like Chery, BYD, and Great Wall Motors showcasing their latest models and technologies [2][3] - The integration of smart technology and electric vehicle innovations will be a key theme, with displays of AI robots and advanced battery technologies, signaling a shift towards the convergence of transportation and smart devices [4] Market Dynamics - The Chengdu Auto Show serves as a critical indicator for the future market landscape, with the increasing competition among domestic brands and the response from joint venture brands aiming to regain market share [2][3] - The event is expected to generate significant sales, as evidenced by last year's orders totaling 33,600 vehicles and a transaction value exceeding 5.8 billion yuan [1]