Core Idea - The best ideas come from a "writer's room mindset," where creativity is a team sport, emphasizing collaboration and a playful approach to idea generation [4] - A writer's room mindset can be adopted by any team in any industry to enhance creativity and problem-solving [9][17][18] Key Principles - "Write drunk, edit sober" means separating idea generation (playful mindset) from idea judgment (practical mindset) [6][7] - Think like a comic (open, playful, "what if") before judging like a critic to unlock creative doors [13] - Quantity of ideas leads to quality; creating a low-stakes environment encourages wild and innovative thinking [15][16] Practical Application - Kick off team meetings with "what if" warm-ups to stimulate creative thinking [19][20] - Reframe obstacles into opportunities by widening perspective, as demonstrated by the wax figure example [21] - Collaboration is a superpower that bridges people and ideas, fostering creativity [7] Supporting Data - A 1968 NASA study showed that 98% of five-year-olds scored at the level of creative genius, but this dropped to 2% by adulthood, suggesting creativity is unlearned [8] - University of Texas study: a group focused on generating a high quantity of ideas came up with more original, useful, and creative ideas [15]

so what do you think the connection might be between a waffle iron and a sneaker right I'm going to tell you in a minute all right I spent the last 47 years of my life helping people solve really complex problems like inventing products to save people's lives helping companies out innovate their competition and getting people that don't particularly like each other work together to solve problems effectively and I do this with a process called creative problem solving here's how it works first you figure ou ...