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The Wall Street Journal· 2025-09-11 03:21
Hooters is remaking its brand image after filing for bankruptcy in March. Hooters Management Corporation CEO Neil Kiefer shares his turnaround plan, saying there won't be any more "butt cheeks hanging out."Watch more: 🎥 https://t.co/vVaUINaFYg https://t.co/WeMpoF5grN ...
Inside Hooters’ $30M Pivot From ‘Breastaurant’ to ‘Wholesome’ | WSJ
The Wall Street Journal· 2025-08-26 14:00
- I have heard for the last 20 years, well, my wife wouldn't let me go in there. - [Narrator] For years, Hooters has been operated by two different companies. One owned by private equity that emphasizes the brand's sex appeal.And the other, which includes the original founders, that says the restaurant is actually family-oriented, and always has been. After filing for bankruptcy earlier this year, Hooters says it's trying to bring all its restaurants back to that purportedly more wholesome vision. And this ...