Congress wants answers from the NBA on the gambling scandal that has rocked the sports world. The House Committee on Energy and Commerce is asking for a briefing from NBA Commissioner Adam Silver by the end of this week. Joining us now with more on how the scandal will impact the league's global brand and reputation is America's Reed Wharton School professor of marketing and a CNBC uh contributor.Professor, it's uh it's good to see you. Um, I don't know whether you know any more than we know, but um, is thi ...

Core Insights - Disney's image and its streaming service Disney+ have reached multiyear lows following the temporary removal of comedian Jimmy Kimmel from the air, which has alienated both political parties [1][2][4] - Sentiment towards Disney and Disney+ has declined significantly, with Democrats showing a sharper decline compared to Republicans, marking the lowest sentiment levels in at least two years [2] - The recent price increase for Disney+ has contributed to the negative perception surrounding the brand during a controversial period [3] Group 1 - Disney's decision to pull Kimmel's show was influenced by comments he made about a conservative activist, leading to concerns over the network's broadcast license [4] - The backlash from both political sides indicates a broader cultural impact and potential risks for Disney's brand image [1][4] - The sentiment analysis conducted by Jefferies highlights the significant drop in public perception, particularly among traditionally supportive demographics [2][3]