Core Insights - Abercrombie & Fitch Co. has transformed from a once-discarded early-2000s mall brand to a highly sought-after brand among millennials and older Gen Z consumers since 2019 [1] Company Summary - The company has successfully repositioned its brand image to appeal to a younger demographic, indicating a significant turnaround in its market perception [1]

Try our mini crossword with a business twist: Play Fast Company Mini Crossword LOGIN SUBSCRIBE | Custom Studio advertisement BYÂ Sarah Fielding Subscribe to the Daily newsletter.Fast Company's trending stories delivered to you every day Privacy Policy | Fast Company Newsletters Notably, the most recent growth of Abercrombie (the company) hasn't been fueled by Abercrombie (the brand). This quarter saw the retail store's net sales sink 2% year-over-year to $617.35 million—a 7% decrease in comparable sales. It ...