Brand leadership transition

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Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer
Prnewswireยท 2025-08-04 11:00
MILWAUKEE, Wis., Aug. 4, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE: HOG) today announced that its Board of Directors ("Board") has appointed Artie Starrs as President and Chief Executive Officer, effective October 1, 2025. Artie joins Harley-Davidson from Topgolf Callaway Brands, where he served as CEO of the Topgolf International, Inc. ("Topgolf") subsidiary. "Artie is an accomplished business leader who brings extensive experience managing strong brands and glob ...