One of the things that people don't realize again from the outside it's how much of what you're building is for this internal company machinery and how much of that internal company machinery is simply because a lot of people within these organizations their goal isn't to build a product their goal is to tell their friends they're a VP of a thousand person or that sounds impressive and so their goal is to think about okay so how do I grow my org even faster how do I find more teams that I can hire how do I ...