Buying on Rising

Search documents
房价下跌的消息到处都是,结果售楼处却没有降价?原因在于这4点
Sou Hu Cai Jing· 2025-06-22 05:33
Core Viewpoint - The article discusses the discrepancy between the predicted decline in housing prices and the actual market behavior, highlighting that many developers are not lowering prices as expected despite reports of a significant drop in average housing prices across various cities [1][3]. Group 1: Market Analysis - Reports indicate that the national average housing price has decreased from 11,000 yuan per square meter to 9,500 yuan per square meter, a decline of over 15% [1]. - Major cities like Zhengzhou, Tianjin, Shijiazhuang, Jinan, Wuhan, and Taiyuan have seen housing prices revert to levels from three to five years ago [1]. Group 2: Sales Strategies - Sales personnel in real estate often quote higher prices to create a perception of demand, leveraging the "buy high, not low" psychology of buyers, which discourages them from reducing prices [3]. - Developers are reluctant to lower prices due to potential backlash from existing homeowners who may demand compensation or refunds, impacting the sales office's operations [3]. Group 3: Pricing Discrepancies - The prices advertised by sales offices are typically higher than the actual transaction prices, as buyers usually negotiate lower final prices [5]. - Media and authoritative data often reflect actual transaction prices rather than initial quotes, leading to a discrepancy in perceived market conditions [5]. Group 4: Data Interpretation - The data available online primarily covers both new and second-hand housing prices, with second-hand prices providing a more accurate reflection of market fluctuations [5]. - New housing prices are influenced by policies such as price limits, making them less representative of the overall real estate market conditions [5].