Core Viewpoint - The article discusses the significant decline in SAIC Motor Corporation's sales, marking a shift in leadership dynamics within the company, particularly with the rise of executives from the Wuling brand, indicating a strategic pivot towards grassroots market strategies over traditional elite approaches [2][7][10]. Sales Performance - In 2024, BYD topped the sales chart with 4.272 million units, while SAIC Group experienced a 20.07% year-on-year decline, selling 4.013 million units, marking the first time in 18 years that it lost its sales crown [2]. - SAIC's various divisions showed mixed results, with SAIC-GM's sales plummeting by 56.54% to 435,000 units, making it the largest drag on the group's overall performance [2][3]. Management Changes - SAIC Group initiated aggressive personnel changes across its divisions in response to declining performance, with notable adjustments in leadership roles, particularly in SAIC Maxus [4][5]. - The appointment of Wang Weiseng from SAIC-GM Wuling to lead marketing at SAIC Maxus reflects a strategic shift towards more practical, market-driven approaches [6][10]. Strategic Shifts - The rise of the Wuling brand's executives within SAIC signifies a broader strategy to leverage grassroots insights and operational efficiency to combat the challenges faced by the company [7][9]. - Wuling's successful low-cost strategies, such as the "one price" sales model, have proven effective, leading to a resurgence in sales for SAIC-GM [9][11]. Future Outlook - The article suggests that SAIC Group's restructuring and the integration of Wuling's operational philosophies may lead to a projected net profit growth of 10-18% in the first quarter of 2025, indicating potential recovery [11].