Core Insights - Amazon is the largest cloud provider with nearly 50% market share and is attempting to develop its own chips to reduce reliance on Nvidia, similar to Google's strategy [1][2] - Google is currently leading in the development of its own chips, which allows for greater CapEx efficiency, while Amazon is working to catch up [2][3] - The focus on CapEx efficiency is expected to become more prominent by 2026, shifting from the previous emphasis on acquiring GPUs and training models [5] Company-Specific Insights - Apple is perceived to be lagging in AI strategy and investments, which may impact its future hardware sales if it does not develop a robust AI model or partnerships [6][8] - The recent developments in AI models from competitors like Bytedance indicate that Apple may be missing opportunities in both hardware and operating system integration [7][8]