Core Insights - Vireo Growth Inc. has entered into a licensing agreement with Curio Wellness to bring Curio's Best Self Collection to the New York cannabis market [1][2] - The partnership allows Vireo to manufacture and distribute Curio's full range of products, including topicals, tablets, chews, and vapes, utilizing Vireo's existing infrastructure in New York [2][3] - This collaboration is designed to facilitate Curio's expansion into New York without significant new investment, while Vireo enhances its product offerings with established, high-demand items [2][4] Company Profiles - Vireo Growth Inc. is a multi-state, vertically-integrated cannabis operator founded in 2014, focusing on disciplined and strategic growth within the cannabis industry [6] - Curio Wellness is a cGMP-certified cannabis company known for its innovative health and wellness products, emphasizing quality and compliance with Good Manufacturing Practices [5][6] Market Strategy - The first Curio-branded products are expected to launch in licensed New York dispensaries in Q4 2025, indicating a strategic entry into a promising market [4] - The partnership is viewed as a strong strategic fit for both companies, aiming to deliver premium offerings to health-conscious cannabis consumers [3][4]