Capitalizing on viral success
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Exclusive: Labubu-maker Pop Mart learns from Disney to capitalise on toy's viral success
Reutersยท 2025-09-30 01:02
Core Insights - China's Pop Mart is leveraging strategies similar to Disney's to transform the success of its character Labubu into sustainable long-term growth [1] Company Strategy - Executive Director and co-COO Si De emphasized the importance of building a brand around Labubu to ensure ongoing sales and engagement [1] - The company aims to create a comprehensive ecosystem around its characters, similar to how Disney develops its franchises [1] Market Position - Pop Mart is focusing on expanding its market presence and enhancing brand loyalty through innovative marketing and product development [1] - The company is positioned to capitalize on the growing demand for collectible toys and character-driven merchandise in China [1]