Core Insights - Affirm Holdings, Inc.'s Affirm Card is a significant growth driver, with management referring to it as a "favorite child" and noting its accelerating market penetration [1][9] - In Q1 of fiscal 2026, Direct-to-Consumer GMV rose 53% to $3.2 billion, while Affirm Card GMV increased 135% to $1.4 billion, driven by successful cash-flow underwriting [1][9] Growth Strategy - The cash-flow underwriting approach is particularly beneficial for younger consumers, such as millennials and Gen Z, who typically have limited credit histories, allowing for more approvals without entering riskier credit tiers [2] - Affirm has not engaged in external marketing for the card; growth has primarily stemmed from existing users, with plans to gradually expand eligibility as underwriting confidence improves [3] Performance Metrics - Early behavioral data indicates strong discretionary spending, with the card starting new cohorts at higher baselines; 0% GMV on the card increased by 158% [4] - Affirm aims for 10 million active cards and approximately $7,500 in annual discretionary spend per card, which are considered achievable targets [4] Competitive Landscape - Competitors like PayPal and Block are also expanding their BNPL offerings; PayPal's total payment volume grew 8% to $458.1 billion, while Block's BNPL GMV reached $9.7 billion, a 17% year-over-year increase [5][6] Financial Performance - Affirm's shares have increased by 11.9% year to date, outperforming the broader industry but lagging behind the S&P 500 Index [7] - The forward price-to-sales ratio for Affirm is 5.10X, above the industry average of 4.79X, with a Zacks Consensus Estimate indicating a 566.7% year-over-year earnings surge for fiscal 2026 [10][11]