Do you know the biggest mistake people make with content. They don't realize that it's a science. And when you realize that content is a science, you realize and you analyze churn rates on listenerships and you see that within 3 to 5 minutes, you'll have an 82% increase in listener churn. Unless you have your first nugget of wisdom in those first 3 to 5 minutes and then every content creator starts with, tell me a story about your intro.And that's why it's so important to understand what makes people tick a ...