Sustainability & Behavioral Change - Behavioral change is a strategy, not just a slogan, for shifting behaviors from negative to positive [4][5] - Habit change can be leveraged to drive adoption of sustainable products and services [9] - Making sustainability desirable, interesting, and exciting is crucial for large-scale adoption [12] Waste & Recycling - Globally, 92 million tons of fabric waste are generated annually [9] - 57% of fabric waste ends up in landfills [10] - Fashion for climate runway was introduced to make waste recycling for fashion desirable [10][11] Impact & Solutions - 9 million people die every year as a result of pollution and carbon emissions [14] - Changing habits can lead to significant reductions in carbon emissions and energy consumption [14] - Japan reduced 15 million tons of carbon emissions and saved 210 million kilowatt hours in electricity by promoting casual clothing [14]

Textile Waste Problem - The fashion industry contributes 10-12% to global pollution, with textile waste accounting for 60% of fast fashion pollution [7][8] - India contributes 10-15% to global textile waste pollution [8] - Textile waste in India is classified into post-consumer, pre-consumer, and imported waste [9][10] - 17% of textile waste ends up in landfills [12][13] - A truckload of waste clothes is dumped into landfills every second in India [13] - Fiberglass mannequins are non-recyclable and contribute to landfill waste or toxic pollution through burning [16][17] Sustainable Solution: Restrict Mannequins - Restrict mannequins are 100% recycled using textile waste, biodegradable, eco-friendly, and sustainable [19] - Each Restrict mannequin uses 30-40 kilograms of waste textiles [22] - Restrict mannequins reduce carbon emissions by 70% and save 80% of usable water compared to normal mannequins [22] Call to Action - Consumers should think before purchasing clothes, support sustainable brands, and engage with recycling initiatives [24][25][26] - Spreading awareness can educate consumers about textile waste and encourage conscious purchasing decisions [26]