MiniLuxe wins the annual Boston Magazine, Best of Boston Award for Best Mani and PediBoston, MA, Aug. 06, 2025 (GLOBE NEWSWIRE) -- MiniLuxe, a leader in clean beauty and self-care services, proudly announces receiving Best Manicure and Pedicure Services granted by Boston Magazine’s Best of Boston 2025. Meticulously researched by the magazine’s writers and editors who spend months testing and debating, Boston Magazine’s list of winners represents “Boston’s must-visit list this year.” MiniLuxe has won the aw ...

Core Insights - The report highlights the transformation of China's beauty market post-COVID-19, emphasizing the emergence of new consumer habits and market segments driven by younger generations and technological integration [1][13][14]. Group 1: Consumer Behavior Changes - The pandemic has shifted consumer habits from "emergency needs" to "daily refinement," with a notable increase in demand for skincare products that address issues like "mask face" [2][27]. - The trend of "streamlined skincare" has gained traction, with a 170% year-on-year increase in searches for simplified skincare routines on Xiaohongshu in 2022 [2][5]. - In the makeup sector, consumers are favoring multi-functional products and simplifying their routines, with 67% preferring fewer steps in their makeup application [2][35]. Group 2: Emerging Market Segments - The male beauty market in China reached 9.9 billion RMB (1.44 billion USD) in 2021, with Gen-Z males (ages 18-25) making up nearly 60% of this demographic [3][61]. - The anti-hair loss market is expanding rapidly, with over 250 million individuals in China experiencing hair loss, and the average age of onset being 30.1 years [3][82][84]. - Clean beauty is a growing niche, with 70% of consumers willing to pay a premium for eco-friendly products, although it remains a small segment compared to traditional beauty products [4][79][81]. Group 3: Digitalization and Technology - The integration of digital technology in beauty consumption is reshaping the market, with AR and AI tools enhancing the shopping experience [6][15]. - Brands are increasingly utilizing social media platforms for marketing and consumer engagement, with significant growth in online sales during promotional events [6][46]. Group 4: Product Trends - Skincare products are projected to grow from 92 billion RMB in 2021 to over 240 billion RMB by 2027, driven by a focus on ingredients like hyaluronic acid and niacinamide [5][20]. - The fragrance market is experiencing over 20% annual growth, with Gen-Z consumers favoring niche and local brands over traditional options [5][16]. Group 5: Emotional and Psychological Factors - The pandemic has heightened the psychological value of beauty products, with brands leveraging emotional marketing strategies to connect with consumers [2][32]. - Emotional needs are becoming a significant driver in purchasing decisions, with 93% of consumers indicating that they use fragrances to enhance their mood or confidence [5][16].