How Sheena Zadeh Built A $150 Million Clean Beauty Brand https://t.co/TmwK5n7UIR ...

Core Insights - Skylar has launched a new fragrance called Double Dates, created under the vision of Leah Kateb, the new Chief Creative Officer and "Refounder" of the brand, marking a significant evolution for Skylar [2][4] - The fragrance combines sweet dates, sticky toffee, and brown sugar, reflecting Kateb's Middle Eastern heritage and aiming to appeal to a new generation of fragrance enthusiasts [3][4] Product Details - Double Dates is available in a 50ml eau de parfum priced at $90 and a 10ml travel spray for $30, with availability starting October 9th on the Sephora app and nationwide rollout on October 10 [5] - The fragrance adheres to Skylar's clean beauty standards, being vegan, cruelty-free, hypoallergenic, and safe for sensitive skin, emphasizing the brand's commitment to responsible indulgence [4][6] Company Background - Skylar, a subsidiary of Starco Brands, was founded in 2017 and is known for its clean fragrances that embody California's natural beauty and laid-back luxury [6] - The brand is entering a new chapter with Leah Kateb's leadership, focusing on personal and expressive scents that resonate with contemporary consumers [6][4] Parent Company Overview - Starco Brands, publicly traded on OTCQB, specializes in innovative consumer products that incorporate behavior-changing technologies, with a diverse portfolio including brands like Whipshots and Soylent [7]

Jane Goodall Calls On CEOs To ‘Have Courage.’ Plus: This Former Microbiologist Built Kosas Into A $150 Million Clean Beauty Brand https://t.co/1yOWjAvnDi ...

Jane Goodall Calls On CEOs To ‘Have Courage.’ Plus: This Former Microbiologist Built Kosas Into A $150 Million Clean Beauty Brandhttps://t.co/ofgS0Z7XR5 https://t.co/wyDNDOegrk ...

How This Former Microbiologist Built A $150 Million Clean Beauty Brand https://t.co/hErPs7EfWC (Photo: Kosas Beauty) https://t.co/xdgXznQohY ...

How This Former Microbiologist Built A $150 Million Clean Beauty Brandhttps://t.co/Qu1vcUSdE4 https://t.co/agGE9N0R56 ...

Core Insights - MiniLuxe has been awarded the Best Manicure and Pedicure Services by Boston Magazine for 2025, highlighting its status as a leading brand in clean beauty and self-care services [1] - The award reflects the quality and dedication of MiniLuxe's nail designers and waxing specialists, emphasizing the company's local roots in the greater Boston area [1][3] Company Overview - MiniLuxe is a Delaware corporation based in Boston, focusing on high-quality nail care and esthetic services, and aims to transform the self-care and nail care industry through healthier practices and better products [4] - The company has been recognized for its ultra-hygienic services, modern design, and socially responsible labor practices, positioning itself as a lifestyle brand and talent empowerment platform [4] Business Expansion and Strategy - MiniLuxe is expanding its reach through franchising, providing opportunities for entrepreneurs and aiming to empower a diverse workforce in the beauty industry [5] - The company has performed over 4 million services since its inception, indicating strong operational performance and customer engagement [5]

Core Insights - The report highlights the transformation of China's beauty market post-COVID-19, emphasizing the emergence of new consumer habits and market segments driven by younger generations and technological integration [1][13][14]. Group 1: Consumer Behavior Changes - The pandemic has shifted consumer habits from "emergency needs" to "daily refinement," with a notable increase in demand for skincare products that address issues like "mask face" [2][27]. - The trend of "streamlined skincare" has gained traction, with a 170% year-on-year increase in searches for simplified skincare routines on Xiaohongshu in 2022 [2][5]. - In the makeup sector, consumers are favoring multi-functional products and simplifying their routines, with 67% preferring fewer steps in their makeup application [2][35]. Group 2: Emerging Market Segments - The male beauty market in China reached 9.9 billion RMB (1.44 billion USD) in 2021, with Gen-Z males (ages 18-25) making up nearly 60% of this demographic [3][61]. - The anti-hair loss market is expanding rapidly, with over 250 million individuals in China experiencing hair loss, and the average age of onset being 30.1 years [3][82][84]. - Clean beauty is a growing niche, with 70% of consumers willing to pay a premium for eco-friendly products, although it remains a small segment compared to traditional beauty products [4][79][81]. Group 3: Digitalization and Technology - The integration of digital technology in beauty consumption is reshaping the market, with AR and AI tools enhancing the shopping experience [6][15]. - Brands are increasingly utilizing social media platforms for marketing and consumer engagement, with significant growth in online sales during promotional events [6][46]. Group 4: Product Trends - Skincare products are projected to grow from 92 billion RMB in 2021 to over 240 billion RMB by 2027, driven by a focus on ingredients like hyaluronic acid and niacinamide [5][20]. - The fragrance market is experiencing over 20% annual growth, with Gen-Z consumers favoring niche and local brands over traditional options [5][16]. Group 5: Emotional and Psychological Factors - The pandemic has heightened the psychological value of beauty products, with brands leveraging emotional marketing strategies to connect with consumers [2][32]. - Emotional needs are becoming a significant driver in purchasing decisions, with 93% of consumers indicating that they use fragrances to enhance their mood or confidence [5][16].