Core Insights - Wayfair plans to open its third large-format physical retail store in Yonkers, New York, in early 2027, following the openings of its first store in Wilmette, Illinois, in May 2024, and a second store in Atlanta, Georgia, scheduled for 2026 [1][2] Group 1: Store Performance and Customer Engagement - The Wilmette store attracted over 720,000 visitors in its first year, with more than 50% of purchasing customers being new to the Wayfair brand, achieving a customer net promoter score exceeding 70% [2] - In-store events at the Wilmette location drew more than 75 guests each, primarily first-time visitors [3] Group 2: Store Features and Market Strategy - The Yonkers store will span 114,000 square feet and include 19 departments, such as furniture, décor, outdoor living, and home improvement [3] - Wayfair aims to enhance customer shopping experiences by integrating both online and in-store options, reflecting a commitment to meet diverse consumer preferences [4] Group 3: Consumer Shopping Trends - A PYMNTS Intelligence report indicates that 39% of consumers in seven countries are Click-and-Mortar™ shoppers, utilizing both digital tools and physical locations for a seamless shopping experience [4] - The report also highlights that 71% of shoppers consider physical stores central to their shopping experience, with most using some form of digital assistance while shopping [4]