Co-sourcing

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In-housing or outsourcing? PepsiCo, VaynerMedia turn to ‘co-sourcing’
Yahoo Finance· 2025-10-08 15:05
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. NEW YORK — While the volume of work going through marketers’ in-house agencies has ebbed and flowed over the years, modern production demands — particularly the high volume mandated by social media apps like TikTok — are leading some organizations to think beyond an all-or-nothing approach to third-party marketing services partnerships. PepsiCo in June expanded ...