Costa has been struggling to compete with cheaper high street rivals - Dan Kitwood Coca-Cola has abandoned plans to sell Costa Coffee after a string of bidders failed to meet the £2bn price tag. A month-long auction for the ailing coffee chain was called off last month, as the US drinks giant failed to reach an agreement with remaining bidders. Asda owner TDR Capital and Bain Capital, which owns Pizza Express and Gail’s, are said to have been closest to securing the sale, according to the Financial Time ...