[Music] My name is Rob Scotland. I'm a modern cultural anthropologist, which means I study and analyze modern culture for business purposes. 11 years ago, I stood on a TEDex stage and I made a really bold claim.I said we were raising a generation that was going to save the world. Now, why I said that and since then I've had a front row seat in my bold claim. My son, who was featured in that TED talk, he was five at that time.Now he's 16. This big strapping lad, still plays football, still do all those thing ...