Core Insights - Dr Pepper has surpassed Pepsi to become the second-best-selling soda brand in the United States, while Coca-Cola remains the market leader [1][6][7] - The cola wars have officially concluded, with Dr Pepper emerging as a new challenger in the market [2] - Dr Pepper has adopted a more experimental approach by introducing various new flavors and limited-time offerings [3][8] Market Position - Coca-Cola holds 19.2% of the U.S. carbonated soft drink market, while Dr Pepper has captured 8.3%, recently overtaking Pepsi, which now stands at 8.0% [7] Product Innovation - Dr Pepper has launched several new flavors, including Dr Pepper Blackberry (2025), Dr Pepper Zero Sugar Creamy Coconut (2024), and Dr Pepper Strawberries & Cream (2023), with some becoming permanent offerings due to strong sales [7] - The company has also utilized creative flavor promotions through its rewards program, introducing unique flavors like Fantastic Chocolate and Nashville Reserve [8] Discontinuation of Flavors - Dr Pepper has not hesitated to discontinue flavors that do not resonate with consumers, such as Dark Berry and Diet Cherry Chocolate [9]

India’s cola wars are bubbling over with the revival of homegrown brand Campa Cola by Reliance Consumer Products. Campa sells 200ml bottles for 10 rupees (12 cents), about half the retail price of 250ml bottles from the American giants.Read more: https://t.co/10ZnKyNMyS https://t.co/02YZStT3Vd ...

India’s cola wars are bubbling over with the revival of homegrown brand Campa Cola by Reliance Consumer Products. Campa sells 200ml bottles for 10 rupees (12 cents), about half the retail price of 250ml bottles from the American giants.Read more: https://t.co/10ZnKyNMyS https://t.co/6MlJlZhqdT ...

Market Dynamics - India's cola wars are intensifying with the resurgence of the homegrown brand Campa Cola by Reliance Consumer Products [1] - Reliance Consumer Products is a unit of Mukesh Ambani's Reliance Industries [1]

Market Dynamics - India's cola wars are intensifying with the resurgence of homegrown brand Campa Cola by Reliance Consumer Products [1] - Reliance Consumer Products is a unit of Mukesh Ambani's Reliance Industries [1]

Market Dynamics - India's cola wars are intensifying with the resurgence of the homegrown brand Campa Cola by Reliance Consumer Products [1] - Reliance Consumer Products is a unit of Mukesh Ambani's Reliance Industries [1]